Digital Platforms Specialist
Listed on 2026-07-04
-
IT/Tech
Digital Marketing, Social Media Marketing -
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Location: Indianapolis
POSITION TITLE:
Digital Platforms Specialist, INDYCAR
REPORTS TO:
Director of Digital Marketing
LOCATION:
Indianapolis, IN
FLSA STATUS:
Exempt
EMPLOYMENT TYPE:
Full-Time
ABOUT US
At Penske Entertainment
, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:
- Indianapolis Motor Speedway (IMS) – Home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
- INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
- IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
- Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.
Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.
WHAT YOU’LL DO
The Digital Platforms Specialist is responsible for the development and implementation of content across INDYCAR’s digital platforms and experiences (e.g., INDYCAR email marketing, the INDYCAR App, , and ).
This role will support business and brand objectives through the coordination, creation, and publication of digital assets/content across the digital ecosystem.
The Digital Platforms Specialist will plan and implement a robust, defined content calendar while continually auditing digital platforms to ensure content accuracy.
They will be passionate about content development and the role it plays in the fan/customer journey; a team player, a collaborator, and someone who can thrive in a fast-paced environment.
YOUR RESPONSIBILITIES
- Develop and implement content updates across INDYCAR’s digital platforms and experiences
- Execute strategy for digital content publishing and email marketing campaigns to promote INDYCAR events, merchandise, and initiatives.
- Create engaging and visually appealing email content that aligns with the brand and effectively communicates key messages.
- Manage email distribution lists and segment audiences to ensure targeted and personalized communication.
- Analyze email campaign performance metrics and provide insights to optimize future campaigns.
- Stay updated on industry best practices and trends to enhance the effectiveness of email marketing efforts.
- Collaborate with cross-functional teams, including marketing, design, and digital teams, to coordinate integrated campaigns.
- Assist the INDYCAR social media team with race weekend responsibilities, including driver onboards, content coordination, and race team communications.
- Work directly with the INDYCAR editorial team on design enhancements for content, including video embeds and article layout.
- Ensure compliance with email marketing regulations and best practices.
- Test and optimize email campaigns for deliverability, open rates, and click-through rates.
- Implement A/B testing strategies to refine email content and increase engagement.
- Continually audit INDYCAR digital platforms to ensure content accuracy, consistent style and branding, and adherence to current best practices.
- Stay informed about the INDYCAR schedule, drivers, and news to incorporate relevant information into email campaigns and overall content posting strategy.
- Publish consistent, timely homepage, webpage, and content updates on and , including photo galleries and video features.
- Coordinate and traffic ads/creative/content with the internal team to support partnerships.
- Monitor website analytics using tools like Google Analytics, providing insights and recommendations to enhance user engagement and conversion rates across platforms.
- Able to travel to INDYCAR SERIES races, meetings, and events as defined by the Director of Digital Marketing and other departments.
- Enthusiasm for and commitment to the company and the Vision, Mission, and Values.
WHAT YOU BRING
We’re looking for someone who’s ready to bring great effort every day…
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