Digital Marketing Specialist

Bootcamp Training

Our bootcamp training program

At Aesthetix Media, Every New Team Member
- Regardless Of Experience Level
- Goes Through Our Comprehensive Bootcamp Training Program. You'll Receive Hands-on Training In

• 1
  
  SEO foundations including technical SEO, local SEO, on-page optimization, and content strategy tailored to the medical aesthetics vertical
• 2
  
  Google Ads and Meta Ads campaign setup, audience targeting, bid strategies, ad creative best practices, and platform-specific optimization techniques
• 3
  
  Analytics and reporting tools including GA4, Google Search Console, Google Tag Manager, and Go High Level  reporting dashboards
• 4
  
  Marketing automation using Go High Level  - email sequences, SMS campaigns, and workflow automations that nurture leads and drive patient bookings
• 5
  
  Med spa treatment marketing fundamentals - common procedures, patient decision journeys, seasonal demand patterns, and what makes aesthetics marketing unique

Hands-on from week one

The right fit for this role

Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

• 2+ years of hands-on experience executing digital marketing campaigns across multiple channels
• Proficiency with Google Ads, Meta Ads Manager, and at least one SEO platform (Ahrefs, SEMrush, or Moz)
• Experience with Google Analytics (GA4) and Google Tag Manager
• Working knowledge of marketing automation and CRM platforms
• Familiarity with A/B testing, landing page optimization, and conversion rate optimization

You dig into data to find insights, not just report numbers, and you use those insights to drive better campaign performance

You move from strategy to implementation quickly and efficiently, delivering high-quality work on deadline

You stay on top of platform updates, algorithm changes, and emerging marketing tactics because you genuinely enjoy the craft

From ad copy punctuation to UTM parameters, you sweat the small stuff because you know it compounds into big results

• 01
  
  Execute digital marketing campaigns across SEO, Google Ads, Meta Ads, email, and SMS for med spa clients
• 02
  
  Manage and optimize client ad accounts, adjusting budgets, bids, audiences, and creatives based on performance data
• 03
  
  Optimize client landing pages for conversion, working with the design team on layout, copy, and user flow improvements
• 04
  
  Conduct A/B tests on ad creatives, landing pages, email subject lines, and CTAs to improve performance metrics
• 05
  
  Build and maintain campaign reporting dashboards in Go High Level  and Google Analytics
• 06
  
  Perform keyword research, on-page SEO audits, and competitive analysis for client websites
• 07
  
  Set up and manage marketing automations including email drip sequences, SMS follow-ups, and lead nurture workflows
• 08
  
  Monitor campaign KPIs daily and flag underperforming campaigns with recommended corrective actions
• 09
  
  Collaborate with the content team to ensure all published material is optimized for search and conversion
• 10
  
  Stay current on Google, Meta, and industry algorithm updates and proactively adjust strategies
• 11
  
  Document campaign processes and contribute to the team's shared knowledge base

Negotiable, based on experience.

We reward specialists who go deep.