Senior Paid Media Strategy Manager

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Job Summary:

Corteva Agriscience is seeking an experienced and strategic Paid Media Strategy Manager to develop, grow, and lead paid media within the U.S. Marketing Communications in-house agency. This role focuses on building a scalable paid media function that drives measurable outcomes for Corteva’s brand and customer acquisition across various portfolios.

Responsibilities:

• Build and lead Corteva’s internal paid media buying and planning function

• Develop and execute data-informed, audience-first media strategies to support business goals across key customer segments (retailers, growers, channel partners)

• Oversee campaign planning, budgeting, media mix modeling, and go-to-market strategies across:
Programmatic (display, CTV/OTT, audio, video)

• Endemic & Native Media (ag publishers, sponsored content)

• Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting

• Partner with Legal, Procurement, and IT to evaluate and onboard ad tech platforms (e.g., DSPs, DMPs, analytics, tagging solutions)

• Lead media technology and vendor negotiations, ensuring cost-efficiency and future scalability

• Develop and manage campaign budgets, media calendars, trafficking all creative materials, and reporting cadences

• Mentor the paid media specialist with their day to day tasks

• Operate as a player-coach—executing and optimizing campaigns

• Foster cross-functional alignment with brand, content, creative, and analytics teams

• Lead the design and deployment of campaign performance dashboards using platforms such as Google Analytics 4, Looker Studio, and vendor insights

• Drive continuous optimization through A/B testing, bid strategy adjustments, audience refinement, and creative performance reviews

• Communicate performance and strategic impact to stakeholders, including executive leadership, marketing managers, and business units

• Stay current on emerging technologies, tools, and media platforms to guide Corteva’s media evolution

• Represent paid media best practices within the broader organization, contributing to media education and capability-building

• Evaluate industry trends and competitive benchmarks to maintain Corteva’s leadership in agriculture marketing.

Qualifications:

Required:

• Bachelor’s Degree in the field of marketing, advertising, public relations, or agricultural communications.

• Eight or more years with Corteva, a communications agency, or other professional experience performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning.

• 5+ years in a supervisory or leadership role within an agency or in-house team

• Proven track record in omni-channel media strategy, including programmatic, endemic/native, TV, radio, and print

• Strong background in data analytics, attribution modeling, and ROI optimization

• Deep knowledge of Google Ads, DV360, Meta Ads Manager, Linked In Campaign Manager, The Trade Desk, and ad serving/tagging technologies

• Experience managing large-scale budgets and working with cross-functional teams

Preferred:

• Current certifications in platforms such as DV360, The Trade Desk, Meta Blueprint, Google Ads, or GA4

• Experience in agriculture, B2B, or…