General Manager

General Manager

Accion Performance is the science of supply chain and a Morales Group company. We take logistics to the next level by helping manufacturers and distribution centers control their supply chain operations. We design performance-based operational approaches that increase productivity and achieve operational objectives — allowing our customers to focus on core business objectives.

The General Manager is a senior executive responsible for the full operational and commercial leadership of a multi-service logistics and supply chain solutions operation encompassing Value-Added Services (VAS), Business Process Outsourcing (BPO), Third-Party Logistics (3PL), including pallet in pallet out, just in time fulfillment, and ecommerce fulfillment. This role drives probability growth, operational excellence, and client satisfaction while developing high-performing teams and ensuring compliance across all business units.

The General Manager actively supports revenue growth by ensuring the division remains "Sales Ready" at all times while acting as the primary face and ambassador of the organization.

• Develop and execute annual and multi-year strategic business plans
• Lead commercial growth by identifying new clients, markets, and service opportunities
• Build and sustain C-suite and senior-level client relationships
• Drive contract negotiations, renewals, and expansion of existing accounts
• Represent the organization in industry forums, trade associations, and networking events
• Monitor market trends, competitor activity, and emerging technologies to inform strategy
• Collaborate with the executive team on M&A evaluation and integration activities
• Develop pricing strategies aligned with value delivery and margin targets

• Provide strategic oversight of warehouse operations, including inbound, outbound, storage, and inventory management, through site leadership teams
• Direct the implementation and optimization of WMS/TMS platforms to enhance visibility, control, and scalability
• Hold site leadership accountable for SLA compliance, KPI achievement, and continuous improvement performance
• Guide capacity planning, space utilization, and capital investment decisions in partnership with warehouse leaders
• Ensure adherence to HSEQ standards by establishing policies and monitoring execution across all locations
• Oversee inventory governance, including accuracy, cycle counting, and loss prevention programs

• Oversee VAS operations (kitting, pick-and-pack, labeling, rework, assembly) through site-level leadership
• Establish performance standards and ensure execution through operational managers
• Drive continuous improvement initiatives (Lean, Six Sigma, 5S) within VAS functions to improve efficiency and reduce waste
• Monitor KPI performance and ensure alignment with customer requirements and SLAs
• Support scalability and process standardization across VAS operations to meet changing business demands

3PL Network & Supply Chain Management

• Lead end-to-end supply chain operations, including 3PL network, warehousing, transportation, and fulfillment.
• Manage and optimize relationships with 3PL partners, carriers, and vendors, including contracts and SLAs.
• Oversee inventory planning and distribution to balance service levels and cost efficiency.
• Monitor KPIs (on-time delivery, fill rate, cost per order) and drive performance improvements.
• Develop and execute transportation strategies across all modes.
• Ensure system integration and visibility across WMS, TMS, and ERP platforms.
• Collaborate cross-functionally to align supply chain with business goals.
• Lead budgeting, cost control, and continuous improvement initiatives.
• Build and manage high-performing operations teams.

Business Process Outsourcing (BPO)

• Direct BPO operations including data entry, order management, billing, and customer service performance to ensure accuracy
• Define and enforce service delivery frameworks, SOPs, and quality benchmarks
• Ensure technology platforms, automation tools, and workflows meet client requirements
• Oversee transition and transformation projects for new BPO contracts
• Lead client…