Associate Director, Content Operations

Associate Director, Content Operations

• The purpose of the Associate Director, Content Operations is to serve as a trusted partner to Brand, Medical, Legal, Regulatory, external Agency, Lilly Capability Center India (LCCI), Lilly Marketing Studios, and other cross‑functional partners to lead operational strategic content supply chain planning and project execution. The Associate Director, Content Operations is accountable for strategic brand planning and content operations across multiple brand archetypes.
  
  They will be accountable for leading and improving critical metrics including quality, speed, value, throughput, productivity, team health, reuse, and compliance throughout the Content Supply Chain for their respective brands. They are expected to connect brand strategy to campaign‑level project execution, advise brand teams on capacity and resource utilization in our blended agency model, and achieve customer experience objectives by driving speed and efficiency throughout the content supply chain.
  
  The Associate Director, Content Operations will bring to bear strong internal and external partnerships to inspire accountability for adoption and pull‑through of solutions, rapidly advance issues so that leadership can be proactively engaged, recommend coaching or corrective actions to ensure team health across multiple partners, ensure prompt and successful delivery of projects according to marketing needs, challenge strategies not aligned to brand positioning, act as an initial point of contact for content‑related questions, and run the overall content supply chain workflow.
• The Associate Director, Content Operations role reports to the Senior Director, Content Operations.

• Know Lilly, our customers, internal and external business partners, and our purpose.
• Demonstrate deep understanding of your role and associated work, information and material flows, processes, procedures, systems, and methods.
• Show understanding of your internal and/or external business partners’ people, processes, and technology (e.g., CIQ, VVPM, Workfront).
• Model understanding of Lilly’s products, indications, and therapeutic areas.
• Model understanding of existing tools, how they are designed, who uses them, etc.
• Demonstrate working knowledge of Medical, Legal, and Regulatory "areas of concern" for their brands/indications.
• Understand content/project/tactic types, associated requirements, and model strong knowledge of the content supply chain.
• Make patients’ lives better, embrace Team Lilly, invite and adopt change, and advocate for the organization while getting work done compliantly.
• Maintain deep understanding of customer plans and brand priorities; lead operational strategic planning and serve as brand partner for business planning.
• Develop effective relationships with peers at engaged agencies, vendors, and internal capabilities across the content supply chain.
• Understand evolving standard methodologies for communicating with customers in various promotional channels.
• Exhibit understanding of the healthcare environment, the pharmaceutical industry, and marketplace.
• Demonstrate understanding of how to influence/lead operating expenses and how they impact contribution to Lilly.
• Possess understanding of Lilly’s compliance standards and quality requirements (e.g., CIQ, MLRO processes, AI technologies, content standards, FDA, etc.).
• Maintain working knowledge of the unique requirements and considerations associated with supported brands.
• Lead operational strategy and project execution across the content supply chain.
• Ensure that the right work is done by the right agency/vendor/internal responsible team.
• Serve as primary partner to cross‑functional team during business planning; coordinate across the content supply chain to create initial master backlogs in accordance with capacity constraints.
• Review and manage scopes of work; coordinate with cross‑functional partners to update as needed (e.g., new competitors, market events/shifts, new opportunities, new channels).
• Lead prioritization discussions; engage peers as needed to counsel brand teams and avoid wasteful approaches to achieving customer experience…