Market Director of Business Development

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

POSITION TITLE:

Market Director of Business Development (Exempt Position)

DEPARTMENT:
Business Development

REPORTS TO:

Chief Revenue Officer

SUPERVISES:
Business Development Liaison

Salary-115,000

The Market Director of Business Development (MDBD) is a senior leadership role responsible for driving revenue growth, admissions performance, and market expansion across single and/or multiple facilities within an assigned region, which may be subject to change based upon the needs of the organization. This role provides strategic direction, coaching, and oversight to Business Development Liaisons (BDLs), ensuring alignment with organizational growth goals and performance expectations.

At this time, the MDBD does not directly oversee Directors of Business Development. However, the role is structured to evolve into multi-tier oversight as the organization expands, with future responsibility for supervising DBDs and their respective facility teams.

• Develop a market business development plan that aligns with company-wide growth objectives and individual facility goals.
• Collaborate with facility CEOs and market leaders to establish specific targets related to census, admissions, payer mix, and revenue.
• Ensure each market has a clear roadmap for referral development, brand positioning, and community engagement.

• Personally maintain and grow a portfolio of key referral relationships, serving as a high-level representative of the organization.
• Contribute to admissions growth through active participation in referral development, presentations, and market engagement.
• Step into facility-level business development activities when needed to reinforce execution and model best practices.
• Support high-priority accounts and markets directly, ensuring pull-through and follow-up are timely and effective.

• Provide direct oversight, coaching, and accountability to Business Development Liaisons, ensuring consistent performance across facilities.
• Establish expectations, performance reviews, and professional development plans for BDLs.
• Lead training and skill development, emphasizing consultative selling, referral pull-through, and market execution.
• Serve as a mentor, modeling professionalism and executional discipline while driving results through others.

• Monitor referral patterns, census data, and competitive activity across all markets within the region.
• Provide actionable insights to facility CEOs and executive leadership to anticipate market shifts and adapt strategies accordingly.
• Ensure the region is positioned as the provider of choice through consistent visibility, outreach, and reputation-building efforts.

• Track progress toward facility and market KPIs, including admissions, revenue, census, and payer mix.
• Provide regular reports and updates to the Business Development and Admissions Leadership, facility CEOs, and corporate leadership, highlighting successes and areas needing corrective action.
• Collaborate with Finance and Operations to link business development activities with financial performance, ensuring growth is both measurable and sustainable.

• Partner with clinical, admissions, and operational teams to ensure business development strategies are aligned with facility capacity, payer relationships, and treatment outcomes.
• Contribute to regional and organizational initiatives such as conferences, alumni engagement, and community programming.
• Serve as a connector across functions and markets, ensuring best practices are identified, shared, and implemented consistently.

• Proven track record in business development and sales, with a minimum of 5 years of progressive leadership experience, including multi-site or regional oversight.
• Demonstrated success in driving revenue growth, admissions, census, payer mix improvements, and financial performance.
• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field required;
  Master's degree strongly…