General Manager - Swim School Operations

General Manager

Aqua-Tots Swim School - North Indianapolis | Swim School Operations & Team Leadership

Full-Time | $60,000-$70,000 Base Salary | Up to $10,000+ Bonus Opportunity | 75% Employer-Paid Health Insurance | PTO + Paid Closure Time

Aqua-Tots Swim School in North Indianapolis is hiring a General Manager to lead our school, develop our team, grow enrollment, and deliver an exceptional experience for the families we serve.

This is a full-time leadership role that comes with real responsibility, meaningful work, direct access to ownership, and a level of flexibility that is hard to find in most service-based management roles.

We are a family-owned, multi-location Aqua-Tots group with four schools across Indiana and Kentucky. At Aqua-Tots, we do more than teach swim lessons. We help kids gain confidence, support families, develop young leaders, and teach life-saving skills that make a real difference in our community.

The General Manager is the leader of the school and is responsible for overall school performance, including team leadership, sales, customer retention, staffing, culture, facility standards, daily operations, and revenue growth.

This role directly leads the Front Desk and all dry-side operations, while partnering closely with the Assistant General Manager, who leads the aquatic team. Everyone in the school ultimately reports to the General Manager, and the GM is responsible for making sure the entire team is aligned, supported, trained, and held accountable.

This is a hands-on leadership role. The right person will be organized, confident, flexible, people-focused, and energized by leading a team from the front.

• Serve as the primary leader of the North Indianapolis school.
• Create a positive, professional, high-accountability team culture.
• Lead, coach, train, and develop the Assistant General Manager, team leads, front desk staff, and school team.
• Run weekly leadership meetings using our EOS Level 10 meeting structure.
• Lead monthly in-service trainings to align the team on service standards, sales processes, customer experience, school priorities, and operational execution.
• Build and develop the AGM as a future school leader and potential replacement-level leader.
• Make sure the school is staffed, trained, and ready to deliver a great experience every day.

• Own school-level revenue growth, enrollment, and customer retention.
• Lead the front desk team in consistently following the sales process.
• Coach the team on phone calls, tours, lead follow-up, trial conversions, and enrollment conversations.
• Follow up on cold leads and make sure no strong opportunity is missed.
• Support sales contests and incentive programs that drive performance.
• Track key school metrics and use them to improve results.
• Manage cancellation notices and withdrawal conversations early in the role, then train others to handle them effectively.
• Proactively test new ideas to improve lead conversion, customer retention, and enrollment growth.

• Build strong relationships with families and students.
• Ensure every family receives clear, helpful, and timely communication.
• Manage escalated customer concerns with professionalism and care.
• Own the school’s Listen
  360 process and help improve the customer experience and NPS score.
• Make sure families understand their child’s progress, next steps, and the value of staying enrolled.
• Create a school environment where parents feel welcomed, supported, and confident in our team.

• Lead recruiting, interviewing, hiring, onboarding, training, coaching, accountability, and performance management.
• Identify staffing needs and execute a hiring strategy to…