Assistant Director of Championships Social Media

Job Function

The Assistant Director of Championships social media is responsible for creating innovative and enthusiastic content for NCAA championship social media accounts. This role will play a crucial part in developing and executing social media strategies to promote NCAA championships across multiple platforms, engaging fans and showcasing the excitement of college athletics. The role involves ensuring consistent communication of the NCAA brand across digital and social media channels, with an emphasis on promoting NCAA Championships and enriching the student-athlete experience.

• Create and manage the strategy and content for assigned NCAA championship social media accounts, focusing on Facebook, Instagram, Tik Tok, X (Twitter), and emerging platforms, with an emphasis on:
  • Student-athlete storytelling
  • Championship event social strategy development and execution
  • Driving season-long fan engagement with key digital and social platforms
  • Growing the NCAA brand and public perception
  • Assisting with revenue-generating opportunities
• Additional sport-specific social media community management assignments TBD.
• Create captivating multimedia content for social platforms, including engaging graphics, videos, photography, immersive audio, and written narratives that bring NCAA championships to life.
• Immerse yourself in assigned sport communities, becoming a passionate advocate and trusted voice to drive stakeholder goals and enhance fan experiences.
• Take the helm as the public voice for multiple high-profile NCAA social media accounts, exercising editorial judgment to maintain the organization’s reputation through thoughtful, timely posts.
• Collaborate closely with TNT Sports (Warner Brothers Discovery) to optimize the NCAA’s digital rights partnership, creating a seamless and engaging content ecosystem across all platforms that amplifies the NCAA brand.
• Leverage advanced analytics to monitor and interpret social platform metrics, using data-driven insights to continuously refine and improve our social media strategies.
• Serve as a knowledgeable resource and educator for NCAA membership and national office stakeholders, keeping them informed on social media trends, best practices, and performance metrics.
• Act as a liaison across NCAA Championships, ensuring consistent, high-quality content across all NCAA social platforms while maintaining brand integrity.
• Naviagte Association policies and guidelines, balancing NCAA brand protection with partner support to drive mutual success and growth.
• Embrace new challenges and opportunities in the ever-evolving world of social media and sports marketing, adapting your skills to meet the changing needs of the organization.

• High school diploma or equivalent required.
• Bachelor's degree preferred
• Two to four years digital and/or social media experience.
• Excellent written and oral presentation skills.
• Strong organizational skills.
• Experience in sports, entertainment, or related industries (preferred).
• Experience in committee and project team decision-making process (preferred).
• Estimated Travel Required