Marketing Director

Overview

Anticipated End Date:

Position Title: Marketing Director

Job Description: Marketing Director

Location: This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. Alternate locations may be considered if candidates reside within a commuting distance from an office.

Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.

The Marketing Director Go-to-Market Planning is a leadership role within the Omnichannel Marketing organization, responsible for ensuring consistent, high-quality execution across a large portfolio of enterprise Member and Clinical marketing initiatives.

This role provides critical leadership to ensure consistent planning, cross-functional coordination, and clear decision ownership for member campaigns aligned to our onboarding, engagement, cost-of-care and retention priorities.

The Director Marketing, Go-to-Market Planning will bring a deep understanding of marketing technology platforms and AI to transform our marketing approach into always-on personalized journey-based campaigns that improve customer experience and achieve our business goals.

This individual is comfortable with ambiguity and uncertainty and has a keen ability to adapt quickly and support others through complex situations.

• Improve campaign planning effectiveness by setting standards and ensuring consistent planning, reporting, and accountability across campaigns.
• Serves as a team plan, providing coaching, prioritization, and performance oversight.
• Translate enterprise and business marketing strategies into clear, executable omnichannel campaign plans.
• Oversee development of GTM planning artifacts including journey maps, channel strategies, forecasts, and test-and-learn road maps.
• Establish and maintain planning governance, processes, and ways of working to improve scalability and speed-to-market.
• Partner with cross-functional teams to identify and manage dependencies across data, assets, technology, and timelines.
• Ensure campaign plans and briefs are complete, aligned, and ready for execution prior to intake and activation.
• Partner with stakeholders to define measurement frameworks, KPIs, and performance forecasts.
• Monitor campaign performance and synthesize insights to inform future planning and optimization.
• Serve as a senior point of contact and escalation for campaign planning risks, tradeoffs, and delivery challenges.
• Leverage marketing technology and data platforms (e.g., Data Cloud, SFMC, AEM) to inform planning and optimization.
• Educates team members to ensure campaigns are leveraging AI features, automation opportunities and best practices.

Requires a BA/BS degree and a minimum of 8 years of experience; or any combination of education and experience, which would provide an equivalent background.

For URAC accredited areas, the following professional competencies apply:
Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

• Experience in healthcare marketing.
• Experience supporting both B2C and B2B audiences.
• Experience working in highly matrixed, enterprise environments.
• Strong leadership, communication, and stakeholder management skills.
• Proven ability to manage complexity, prioritize at scale, and lead through ambiguity.
• Data-driven mindset with experience using insights to inform planning and decision-making.

For candidates working in person or virtually in the below location(s), the salary
* range for this specific position is $122,056 to $183,084.

Locations:
Mendota Heights, MN, Chicago, IL

In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility…