Specialist, Campaign Marketing

Job Title

Specialist, Campaign Marketing

Professional Learning for North America, Pearson

You’ll have the opportunity to shape and execute strategic marketing campaigns for Pearson’s professional learning portfolio, working closely with product, sales, and senior stakeholders to deliver measurable business impact. This role aligns with "Campaign Marketing Manager" or "Marketing Manager".

We are the world’s learning company with more than 17,000 employees operating in 70 countries. We combine world‑class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning  believe that wherever learning flourishes so do people.

• Strategic problem solving
• Effective planning, project management and prioritization
• Strong communication and presentation skills
• Exceptional cross‑team collaboration
• Data‑driven decision‑making

• Minimum 5 years marketing experience
• Proven success in launching new products/solutions with integrated marketing plans
• Experience in K-12 Education or Healthcare market preferred
• Experience with professional learning, onboarding, and upselling through buyer’s journey is a plus
• Expertise in digital marketing campaign development
• Proficiency with project management systems (Wrike preferred)
• Excellent verbal and written communication skills
• Strong problem‑solving and decision‑making abilities
• Bilingual skills are a plus
• Bachelor’s degree in a related field

• 50% Strategic Campaign Marketing Planning
• Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches
• Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy)
• Collaborate with product and sales teams to maximize campaign effectiveness
• Drive lead and revenue generation through targeted marketing programs
• Analyze market trends and recommend growth strategies
• Segment and target customers for campaigns
• Monitor key metrics and provide actionable insights
• Utilize marketing automation, CRM, and analytics platforms (Google Analytics 4, Tableau, Salesforce)
• Support experiential marketing efforts for virtual and in‑person events related to digital platforms
• 35% Creative Execution of Campaign Deliverables
• Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns
• Project execution:
  Daily utilization of Wrike project management system to initiate and manage marketing campaigns from conception to launch, including drafting creative briefs, assigning tasks and setting deadlines, providing creative direction and feedback
• Work with the Creative Services team, freelancers, internal subject matter experts, and other vendors as needed to develop approved campaign marketing materials
• Develop an appropriate variety of campaign assets to be used in direct marketing and field sales, including international teams, to drive demand via targeted campaigns
• 10% Relationship Management and Brand Ambassador
• Foster relationships with internal teams and external partners
• Serve as the primary marketing contact for assigned markets and domains
• 5% Other Duties as Assigned

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. The minimum full‑time salary range is between $70,000 – $90,000. This position is eligible to participate in an annual incentive program; information on benefits offered can be found on the Pearson careers site.

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to (Use the "Apply for this Job" box below)..

Applications will be accepted through Mar.
6th, 2026. This window may be extended depending on business needs.

At Pearson, our purpose is simple: to help people realize the life they…