Motorized Brand & Product Marketing Manager

Overview

Grand Design RV is seeking a dynamic Brand & Product Marketing Manager to lead marketing strategy for our Motorized (Lineage) RV lineup. In this role, you'll shape the brand story, develop category-specific marketing plans, and bring new products to life. You'll leverage industry trends, competitive insights, and consumer behavior to build integrated campaigns that resonate across every touchpoint, from digital platforms and paid media to dealer showrooms and major consumer events.

If you're passionate about building brands, creating standout product experiences, and driving meaningful engagement, this role puts you at the center of one of the fastest-growing segments in RVing

Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point? August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle. "Reaching this mark is not just a testament to the hard work and vision of our incredible team, but it is also a reflection of the trust and loyalty our customers have placed in us," (Don Clark, President and CEO).

"We strive for nothing less than customers for life." As our journey continues, Grand Design remains focused on its mission: to lead the industry in quality and innovation, while fostering a family-like connection among our team members, customers, and dealers.

That s our story and our journey. What s yours?

If you like working in a fast-paced environment, connect with purpose, execute with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today!

• Collaborate on brand strategy and positioning efforts informed by segmentation and foundational research with Marketing Director and Product Managers
• Be the voice of the consumer/brand and collaborate with product managers to define product strategy, innovation roadmaps and key product launches
• Define product architecture (Key features and benefits (RTBs), innovation pipeline)
• Define sub-brand and product Key RTBs and value propositions

• Collaborate with product managers, internal sales teams, and other cross functional team members to develop, execute, and ensure launch excellence.
• Lead cross-channel creative campaigns, content development and production in partnership with the content creation team and outside agencies to deliver key RTB messages in a consistent, unique, and compelling way.
• Assist with media strategy and creative direction and development - search, display, video etc
• Create and execute plan to ensure online readiness on owned digital platforms (Website page development, Org. Social Ad Creative, etc.)
• Create and execute plan to ensure product showroom-readiness at the dealer showroom/lot.
• Create and execute plan to ensure product launch readiness at national, regional and local "consumer" and "dealer" shows and events (Hershey, Tampa, Open House)
• Define Influencer/Ambassador product integration in partnership with the social media lead

• Lead cross brand collateral initiatives when needed (Ex Dealer Show Kits, Consumer Show Collateral, etc.)
• Comfortable appearing on camera as needed for content or promotional purposes.

• Inform consumer insights learning plan and translate key learnings into product attributes
• Analyze NPS/Customer Sat to influence product development
• Analyze Competitive brands and products to inform winning strategies
• Monitor and report on Trends within and around the RV industry

• Bachelor degree in marketing or related field
• Must have a minimum of 5 years of marketing experience (Product Marketing, Digital Marketing, Brand Strategy, Media Marketing)
• Must have some digital marketing experience
• Must be comfortable with creative development (Ex. Paid Media Ads, Brand Landing Page Dev.)
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Preferred:
  Experience in Microsoft Teams, Adobe Suite, InDesign/Photo Shop (or similar).

• Must be flexible to travel, 20% of time including weekends
• Able to be in a production environment a few hours a week
• Office sitting and standing environment
• Be in the office 4 days/week

• Gratitude - Safely serving team members and our communities through humility and empathy to make our company, communities, and world a better place.
• Respect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.
• Accountability - Holding each other to the highest expectations in all we say and do.
• iN
  ovation - Striving to be industry-leading with our people, processes, and products.
• Drive - Determined to exceed the expectations of our team…