Social Media Specialist

Work for Indiana

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work‑life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

The Indiana Department of Health’s mission is to promote, protect, and improve the health and safety of all Hoosiers so that they can reach their optimal health regardless of where they live, learn, work, or play.

The social media specialist works within the Office of Public Affairs at the Indiana Department of Health (IDOH). The incumbent uses social media to develop and deliver proactive, engaging communications about the agency and drive interest in essential public health issues. This position also uses a variety of tools to monitor social media metrics and identify opportunities for interaction and improved messaging.

The incumbent represents the agency for public relations matters and serves as a liaison for public and external affairs for the agency. Must be able to work in a collaborative environment that takes all constituencies into account, often juggling multiple projects at once.

The salary for this position traditionally starts at $53,222.00 but may be commensurate with education or work experience.

• Provide ideas and news leads to media in the form of print, video/audio news releases, and/or personal contact.
• Under supervision, answer public inquiries via phone, email, and mail.
• Maintain content on the agency’s social media outlets.
• Work with commodity groups and related agencies/industry partners on joint programs and promotional/educational opportunities to increase target audience message awareness for specific agency initiatives.
• Assist with the development, production, and editing of videos upon request.
• Research and draft press releases, technical advisories, agency newsletters, feature articles, PowerPoint presentations, and collateral materials/brochures addressing specific topics, programs, and agency initiatives.
• Build and maintain a library of photos, graphics, and slides for use in agency publications, slide shows, displays, training, etc.
• Assist divisions with public communication, including editing and proofreading presentation materials, reports, letters, articles, and social media and website content to ensure consistent, high‑quality messages.
• Support all publications, employee engagement events, public events, and general work of communications division.
• Develop internal agency communications to maintain staff awareness of initiatives and other pertinent information.
• Evaluate current communication strategies and materials to identify strengths and areas for improvement.
• Develop tailored communication strategies that align with client objectives and agencies best practices.
• Collaborate with clients to create compelling messaging, content, and narratives.
• Provide guidance on the use of various communication channels, including digital media, social platforms, and traditional media.
• Assist clients in preparing and delivering presentations, speeches, and press releases.
• Monitor and analyze communication outcomes and provide recommendations for optimization.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.

This position is exempt from overtime compensation for additional work hours which may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary.

• Effective presentation skills.
• Effective verbal and written communication skills, including…