Sr. Marketing Manager, Bryant Brand

Location: Indianapolis

Sr. Vertical and Channel Marketing Manager Skip to main content

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Carrier - Indianapolis, 30 South Meridian Street, Indianapolis, IN, 46204 USAtime type:
Full time posted on:
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** About Carrier
** Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, lifesaving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share.

We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit  or follow on Carrier social media at @Carrier.
** About the Role
** The Bryant Marketing Manager is the brand champion for Bryant. They are accountable for developing and executing integrated marketing strategies that build brand preference, drive demand, and grow volume and share across residential and light commercial channels. This role sits at the intersection of brand, channel, and homeowner, serving as a key liaison across sales, distribution, product management, and marketing functions to bring Bryant's story to life in the market.

This is a high-visibility role that requires equal parts strategic thinking and executional excellence, with the ability to build strong relationships internally and externally.
** Key Responsibilities
**** Brand & Go-to-Market Strategy:
*** Own the Bryant brand marketing strategy across distributor, dealer, and homeowner touchpoints aligned with brand positioning
* Translate business objectives into annual and long-range marketing plans that drive share, revenue, and profitability
* Act as the internal and external voice of the Bryant brand, ensuring consistency across all programs, communications, and experiences
* Monitor the competitive landscape and market trends; translate insights into actionable recommendations that strengthen Bryant's market position
** Channel & Dealer Marketing Leadership:
*** Lead development of integrated channel marketing programs that drive dealer engagement, sell-through, loyalty, and competitive preference
* Partner with Sales and Distribution to enhance dealer recruitment, onboarding, and development programs
* Serve as the voice of the customer (VOC) by leveraging advisory councils, field feedback, and market insights to inform strategy
* Ensure effective cascade of marketing, product, and program information across the channel in a clear and actionable way
* Support development of tools, content, and campaigns that strengthen the Bryant value proposition for homeowners
** Cross-Functional Integration:
*** Act as the central connector across Product Management, Marketing Programs, Digital, Sales, and Training to deliver cohesive go-to-market execution
* Collaborate on product launches, ensuring strong channel readiness and market impact
* Align with Marketing Analytics to define KPIs, measure effectiveness, and continuously optimize programs
* Serve as a collaborative bridge between field sales teams and marketing, ensuring programs are relevant and executable at the market level
** Financial & Performance Management:
*** Develop and manage the Bryant marketing budget, ensuring efficient allocation of resources and strong ROI
* Build business cases for marketing investments, including forecasted impact on volume, share, and profitability
* Monitor program performance and report results to key stakeholders on a regular cadence
** Events, Partnerships & Brand

Experience:

*** Own strategy and execution for key Bryant events and experiences, including dealer…