Product Marketing Manager

Product Marketing Manager – Agentforce AI Agents

Role within Marketing & Communications, driving adoption of AI agents and tools that help sellers manage deals, accounts, and pipelines. Owns post‑sale customer journey, creating content, enablement programs, and resources to deliver real value quickly.

• Own end‑to‑end adoption content strategy for Agentforce Sales products—tutorials, setup guides, best practices, videos, and web content.
• Create compelling, technically accurate product demos and adoption resources that make complex agentic capabilities intuitive and accessible to customers.
• Build and activate FDE, Partner, and CSG enablement programs to accelerate time‑to‑value for customers.
• Drive customer advocacy and community engagement post‑sales, evangelizing product value within the Sales blazer community and capturing customer stories.
• Partner with other product marketers to ensure continuity of messaging from the buying journey through onboarding and expansion.
• Contribute to shared team accountabilities: competitive differentiation, customer/seller needs analysis, and enablement and event content delivery.
• Partner cross‑functionally with Product, Engineering, Sales, and Marketing teams to align strategy and ensure coordinated execution.
• Represent the voice of the customer internally, bringing market insights and adoption signals back to inform product and GTM decisions.

• Demonstrated ability to deeply understand products and explain them clearly and simply, always anchored on customer value.
• Proficient experience creating and adapting messaging to specific target audiences—from technical practitioners to business buyers.
• Track record of creating high‑quality product content including demos, videos, tutorials, and adoption best practices.
• Experience evangelizing products internally and externally, driving enablement for field, partner, and customer success teams, and building post‑sale customer advocacy and community engagement.
• Strong cross‑functional collaboration skills, with experience managing initiatives across Marketing, Product, and Sales.
• Ability to independently prioritize and manage multiple work streams in a fast‑moving environment.
• Bonus:
  Experience building and managing inside Salesforce orgs;
  Experience working with AI‑assisted tools.

Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications— without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.