Social Media & Vertical Content Coordinator

Social Media & Vertical Content Coordinator - INDYCAR

Job Category
:
Marketing/Digital Media

Requisition Number
: SOCIA
001298

• Full‑Time
• On‑site

Indianapolis, IN, USA

At Penske Entertainment, we operate under the mantra ‘Effort Equals Results’. We are fast‑paced, diverse, and impactful! Through our business units, we reach audiences on an international scale, focused on delivering exceptional experiences from start to finish. Employees of Penske Entertainment are challenged daily in a demanding, yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition, and pageantry of the World’s Greatest Race Course and the premier open‑wheel racing series.

The Opportunity

As the Social Media & Vertical Content Coordinator at INDYCAR, you’ll be responsible for assisting in the day‑to‑day social channel management and managing content creation across INDYCAR‑owned channels (@INDYCAR and @INDYNXT). Reporting to the Social Media Manager, you will be tasked with executing the overarching social strategy through content creation, development, community management, and a continual focus on engaging and growing the fan and customer base.

The Coordinator will leverage a deep knowledge of content creation, focused on short‑form deliverables, and publishing to major social media platforms with an understanding of how users digest and engage with social content to maximize our impact in the social space. You will be passionate about social media, content creation and the role it plays in the fan and customer journey.

Who You Are

• Action‑Oriented – With 2+ years of related experience, you have a deep understanding of major social platforms (Facebook, Instagram, X, You Tube, Tik Tok, Threads, etc.) and are ready to own your role, working within a dynamic team that celebrates speed, creativity and collaboration.
• Trend Seeker – You stay current on the latest trends across the social space. You’re always looking for the next opportunity and finding ways to make them relevant to your audience and the brand.
• Passion Driven – You’re passionate about the sport & entertainment industry, being able to find what will be relevant to audiences in social right now and will gain attention based on the latest updates to algorithms on short‑form content channels such as Instagram, Tik Tok and You Tube.
• Problem Solver – When faced with challenging moments, you find a way to stay creative and think through practical solutions to keep moving forward while differentiating the content from others in the industry.
• Detail‑Oriented – You’re proficient in Adobe Creative Suite, including Photoshop, Premiere Pro and After Effects. To you, the details matter. You have an eye for catching the right moment, while also proofing and double‑checking facts for accuracy.
• Proactive – You’re a self‑starter who doesn’t wait for things to happen – you make them happen! You recognize and react to real‑time, emerging moments that will connect with and encourage audiences to interact.
• Collaborative – You thrive on teamwork, seamlessly maintaining positive relationships internally and externally toward shared goals. You maintain high professionalism that will help all parties achieve mutual success.

A Day In The Life

• Social Content Execution – Assist the day‑to‑day execution of social media content strategy across all INDYCAR and INDY NXT platforms with an emphasis on driving fan engagement, audience growth, and brand and driver awareness.
• Content Creation – Create compelling content, focused on strong hype, educational and storytelling for all INDYCAR‑owned social media channels, including but not limited to:
  Instagram, Facebook, X (formerly Twitter), Tik Tok, Threads and You Tube for the NTT INDYCAR SERIES (@INDYCAR), INDY NXT by Firestone (@INDYNXT) and affiliated platforms.
• Enthusiastic and Organized – Work with the Social Media Manager to develop and execute tactics that meet the overarching strategy to amplify the INDYCAR brand and drive fan engagement across all social media platforms.
• Performance Reporting – Monitor content and campaign performance through regular…