Marketing Director​/Head

Marketing Director

We are looking for a Marketing Director to drive Pixlr Group's global brand growth and strengthen its competitive positioning in creative technology. This role leads strategic marketing across brand, product marketing, Go-to-Market (GTM), acquisition, retention, digital performance, partnerships, and team development.

• Develop and implement a short-term, high-impact marketing strategy aligned with Pixlr Group's business objectives.
• Provide strategic recommendations and insights to executive leadership to support business expansion.

• Strengthen global brand presence and position Pixlr Group as a creative technology leader.
• Ensure consistency in brand messaging across all channels, aligned with the needs of content creators and software users.

• Collaborate with cross-functional teams to craft go-to-market strategies for new products.
• Define product positioning for different user segments to establish competitive differentiation.

• Design and implement data-driven marketing campaigns focused on acquisition, engagement, and retention.
• Utilise performance analytics to optimise campaign ROI and audience targeting.

• Oversee SEO, SEM, content strategy, email marketing, affiliate marketing, and paid social campaigns.
• Ensure marketing activities support SaaS business growth.

• Identify and manage strategic partnerships to extend Pixlr Group's reach.
• Collaborate with external agencies and partners to enhance campaign performance.

Manage and optimise the marketing budget to support strategic initiatives and maximise ROI.

• Mentor and support the marketing team to foster a culture of innovation and data-driven decision-making.
• Establish a clear transition roadmap to ensure sustainability of marketing operations.