Marketing Content Creator & Strategist

Position: Marketing Creator & Strategist

Company: Easley Winery

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Easley Winery & Reggae Wines

Easley Winery
· Indianapolis, IN
· Full-Time, On-Site

Easley Winery is a 52-year-old, third-generation, family-owned winery located in the heart of downtown Indianapolis. We cultivate grapes across five farms in four states, bringing them to our Indianapolis facility for crushing, pressing, fermentation, barrel aging, and bottling. In addition to producing wines under five of our own brands, we craft wines for eight partner wineries throughout the Midwest. Our wines are distributed through the traditional three-tier alcohol system, with a primary retail presence in grocery and liquor stores across the Midwest and Great Lakes region.

Our flagship brand, Reggae Wines, is the centerpiece of our marketing efforts and the face of our growth strategy.

We are looking for a talented and driven Marketing Content Creator to lead all facets of Easley Winery's marketing efforts. This is a highly collaborative, creative role that sits at the intersection of brand strategy, content creation, and digital marketing. You will work closely with our sales, winery, and tasting room teams to bring our brands to life across multiple platforms and markets.

• Manage and enforce brand standards across all five wine labels, including wine packaging, social media presence, websites, and in-store point-of-sale (POS) materials.
• Collaborate with the sales team to develop seasonal marketing calendars and campaigns that resonate with consumers, retail partners, and wine wholesalers.
• Create and publish original social media content on a weekly basis across Facebook, Instagram, You Tube, Linked In, and Tik Tok — including content promoting winery events and brand initiatives across our seven-state sales territory.
• Partner with external vendors and creative partners to develop branding concepts, artwork, and packaging materials for marketing campaigns.
• Maintain and update all brand assets; keep Easley Winery and Reggae Wines websites current and accurate.
• Report weekly social media metrics to the management team, highlighting wins, areas for improvement, and emerging opportunities.

The ideal candidate is self-motivated, collaborative, and detail-oriented — someone who thrives in a fast-paced, small-team environment and brings a positive, growth-oriented mindset to everything they do. You are curious, culturally attuned, and excited to turn everyday challenges into creative opportunities. Above all, you understand what motivates people to engage with and purchase products, both online and in retail.

• Must be authorized to work in the United States.
• Strong written and verbal communication skills.
• Strong organizational and project coordination abilities.
• Strong project research skills with a desire to learn and develop.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Lightroom) and Canva; equivalent tools considered.
• Proficiency in Google Suite.
• Strong content creation skills: photography, videography, and writing.
• Proficiency with Instagram, Facebook, Tik Tok, You Tube.
• Ability to pass a background check and obtain an Indiana Alcohol Server's Permit.

• Background in consumer or beverage marketing, or proven campaign strategy experience.
• Experience with Meta Business Suite, Metricool, and/or Cap Cut.
• Familiarity with multi-state retail distribution marketing.
• Experience with large format printing.

• Full-time, 40 hours per week; flexible scheduling (days and hours) within core business operations.
• Occasional evening or weekend hours may be required for special events or sales meetings.
• Hourly pay, paid bi-weekly.
• Health insurance with Health Savings Account (HSA).
• Dental and vision insurance.
• Life insurance.
• Two weeks paid vacation (PTO).
• Employee discount on wine.
• Logo/branded clothing allowance.