Sales & Marketing Director- Oak Grove

Position Summary

The Sales & Marketing Director leads the overall sales and marketing strategy for the community, driving occupancy and census growth across all service lines. This role combines proactive external marketing with hands‑on sales leadership, guiding prospective residents and families from their first inquiry through move‑in. You will serve as both the public face of Oak Grove and an internal leader, building strong referral relationships while ensuring an exceptional customer experience throughout the sales journey.

• Guide prospects and families through the full sales journey from inquiry to move‑in.
• Conduct personalized community tours and provide timely follow‑up.
• Coordinate admissions and move‑in processes with campus teams.
• Manage prospect activity, pipeline tracking, and conversion metrics using CRM tools.

• Develop and execute strategic sales and marketing plans aligned with occupancy goals.
• Build relationships with physicians, hospitals, discharge planners, faith communities, civic organizations, and referral partners.
• Represent Oak Grove at networking events, community expos, and outreach activities.
• Collaborate with the Greencroft Communities marketing team on branding, advertising, digital content, and promotional materials.
• Support and manage community social media efforts to increase awareness and engagement.

• Plan and coordinate events including open houses, educational programs, and community gatherings.
• Partner with resident life and leadership teams to create welcoming experiences for visitors and prospective residents.
• Support initiatives that enhance resident satisfaction and promote community life.
• Work closely with campus leadership to monitor occupancy trends and performance goals.
• Share best practices with sales and marketing colleagues across Greencroft Communities.
• Provide regular reporting on lead generation, sales activity, and marketing outcomes.
• Coach, mentor, and support team members while fostering a positive, high‑performing culture.

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience).
• 3–5 years of sales, marketing, admissions, or business development experience.
• Experience in senior living, healthcare, hospitality, or a related service industry preferred.
• Demonstrated success achieving sales goals and implementing marketing strategies.

• Excellent communication, presentation, and relationship‑building skills.
• Strong networking, event planning, and lead generation abilities.
• Experience with CRM systems (Aline preferred) and Microsoft Office.
• Highly organized with the ability to manage multiple priorities.
• Passion for serving older adults and supporting the mission and values of Greencroft Communities.

This is a full‑time leadership position. Occasional evening and Saturday hours may be required to support events, outreach activities, and community engagement initiatives.

• Medical, Dental, and Vision Insurance
• Voluntary Life Insurance
• 403(b) Retirement Plan with Employer Match
• Paid Time Off (PTO)

At Oak Grove, you'll have the opportunity to combine your sales and marketing expertise with meaningful work that positively impacts the lives of seniors and their families. If you're ready to grow occupancy, strengthen community partnerships, and contribute to a mission‑focused non‑profit organization, we encourage you to apply today.