User Acquisition Manager - Mobile

User Acquisition Manager

We are looking for a User Acquisition Manager to join an online trading company in Hertzliya, a well-established brand. The mobile user acquisition manager will gather with a multi-talented marketing team to plan and execute effective campaigns on a mix of marketing channels. The approach is to put clients' experience in the center and build services based on research and feedback.

• Management of user acquisition process for mobile products.
• Working in a team consisting of media buyers, designers and analysts.
• Analysis and optimization of campaigns run on advertising networks to maximize RoAS and LTV.
• Keeping the product teams in the feedback loop to constantly improve product-market fit.
• Continuous improvement and scaling of video asset creation process.
• Reporting results, obstacles and plans to the Executive Team.

Requirements:

• At least 2 years experience in a similar position. Experience in the field of UA mobile is a must.
• Deep understanding of major advertising platforms, especially Facebook Business Manager and Google Ads
• Profound knowledge of online trading KPIs, ease of working with data and numbers
• Familiarity with ASO
• Good communication skills, ability to work efficiently with multiple stakeholders at the same time
• Fluency in English