Customer Insights & Lifecycle Marketing Analyst

POSITION TITLE: Customer Insights & Lifecycle Marketing Analyst

REPORTS TO: Vice President, Ticket Sales and Service and Director, Digital Marketing

LOCATION: Tickets

FLSA STATUS: Exempt

EMPLOYMENT TYPE: Full-Time

This role sits at the intersection of marketing, customer data, CRM/email strategy, analytics, and ticket sales. As the Customer Insights & Lifecycle Marketing Analyst, you will serve as the primary owner of customer insights and lifecycle marketing, leveraging data to drive engagement, ticket sales, retention, and long-term customer value.

Working closely with the ticketing, marketing, and IT teams, you will build and execute email marketing campaigns, develop audience segmentation strategies, support content recommendations, and create reporting that measures campaign performance, engagement, and ROI. You will analyze customer and ticketing data to uncover actionable insights, optimize marketing strategies through testing, personalization, and automation, and influence business decisions across marketing, ticketing, and partnerships.

You will also lead survey development and execution, collect and interpret consumer data from multiple sources, and help translate the organization’s digital strategy into data-driven initiatives that support content engagement, ticket sales, and customer growth.

In this role, you’ll be an important part of delivering top-tier experiences to fans, partners, and teams across the motorsports world. You’ll take ownership of key responsibilities, collaborate across departments, and bring energy and innovation to a fast-paced environment.

• Build and send emails end to end – copy writing, subject lines, content blocks, upsell items and image editing – via basic HTML, Adobe Marketo and Adobe Photoshop.
• Email and database marketing strategy development and execution to promote ticket sales, events, merchandise and initiatives.
• Support content strategy, planning, development and implementation across digital platforms and experiences.
• Manage distribution lists and audience segmentation, ensuring targeted and personalized communication.
• Implementation of regular testing, through data-driven insights and optimization to refine content, ensure deliverability, inspire engagement and maximize efficiencies and conversions.
• Design and execute A/B tests across subject lines, send times, content blocks, CTAs and audience segments to systematically improve campaign performance.
• Define and build sales nurture campaigns and related marketing automation tasks.
• Ensure full compliance with consumer privacy laws/regulations.
• Provide data reporting and visualizations by creating dashboards, generating reports, and effectively communicating insights with data storytelling.
• Ensure email list hygiene by reviewing soft and hard bounces and manage annual clean-up efforts.

• Support lead generation strategy and define growth goals.
• Report on database growth, overlap and segments.
• Build all data capture forms (Marketo and Formstack).