Marketing Coordinator

Job Summary

Coordinates the day-to-day marketing and direct mail activities for the new home communities.

• Directing the divisional graphic artist on the direction/message of marketing collateral.
• Coordination of Realtor functions and community events.
• Assist Sales Team in the creation of new marketing venues/ideas that will drive new traffic to their communities.
• Assist Sales Team in assessing marketing needs and helping to develop individual marketing plans.
• Assist with special assignments as needed.
• Review and prioritize projects, direct the divisional graphic artist on messaging, and monitor project completion with the graphic artist.
• Interview new and existing media and signage vendors, analyze processes best suited for company objectives, obtain and analyze price quotes, reviews, and recommend courses of action.
• Strategize effective media plans and negotiate media contracts.
• Create and analyze marketing flowcharts/job lists.
• Buy media, traffic artwork, and ensure successful delivery of ads (track tear sheets, reports, etc.).
• Analyze marketing budget and ensure monthly marketing expenditures are accurate.
• Analyze internet and sales center traffic.
• Coordinate new model sales center setup with corporate/signage company.
• Organize new model/community grand openings (catering, entertainment, etc.).
• Recommend and execute grand opening marketing plans.
• Coordinate activities and act as liaison between sales managers and vendors for furnishing and decorating model homes.
• Verify all marketing invoices.
• Assess and update all community signage and sales center collateral.
• Coordinate/ update all sales subscriptions/dues/awards with HBA.
• Coordinate with Ad Agency on special events (e.g., HBA, Homearama, Bridalrama, etc.).
• Purchase promotional items and distribute to sales team for special events.
• Assist with special projects as requested and perform additional duties as required.

4‑year degree in Marketing or related field preferred, coupled with 2‑3 years of experience.

• Creative thinker and problem solver.
• Self‑motivated with persuasive, enthusiastic, customer‑service oriented personality, and good negotiation and organizational skills; detail‑oriented aptitude.
• Excellent verbal and written communication skills for high interaction with a variety of people inside and outside the organization.
• Decisiveness and good judgment, problem‑solving and analytical skills.

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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