Coordinator, Marketing & Communications

The Marketing & Communications Coordinator owns how Adelante Schools shows up — to prospective families, prospective staff, and the broader Indianapolis community. The position is managed by the Director of Engagement, with communications and design work managed in partnership with the President & Chief Operating Officer. Working closely with the Operations and Talent teams, this role is responsible for the organization’s brand presence across every channel: managing social media and the website, designing marketing and recruitment materials, running digital advertising campaigns, and driving both scholar enrollment and staff recruitment toward explicit targets.

The role also owns Adelante’s community partnerships and the enrollment‑analytics function that connects every communication to a measurable outcome.

• Steward the Adelante brand, ensuring consistent voice, visual identity, and messaging across all channels and materials.
• Develop and execute communications that tell Adelante's story to families, staff, and community partners.
• Maintain brand and messaging guidelines and produce templates and assets for school and central teams.
• Support Spanish translation of communications and marketing materials.

• Curate Adelante's digital and social channels to showcase the very best of the organization — celebrating scholars, staff, families, and community in a way that builds the brand.
• Manage Adelante's social media channels (Facebook, Instagram, and others) — content calendar, posting, engagement, and community management.
• Maintain the Adelante Schools website: page creation and layout, content and photo updates, accuracy, and accessibility.
• Capture and curate photography and short‑form video at schools and community events for use across channels.

• Plan, build, and optimize digital advertising campaigns (Meta Ads Manager, Google Ads) to drive scholar enrollment and staff recruitment, including audience targeting by ZIP code, budget management, and A/B testing.
• Track campaign performance and report results, conversions, and cost‑per‑acquisition against enrollment and hiring targets.
• Coordinate print and physical marketing — flyers, banners, signage, mailers — and Adelante's presence at community events.

• Build and maintain relationships with local and education‑beat reporters, outlets, and community newsletters.
• Draft and pitch press releases, story ideas, and op‑eds; draft responses to media inquiries and prepare leadership to serve as the organization's spokespeople.
• Amplify organizational wins and recognition (awards, honors, scholar and staff stories) across earned and owned channels.
• Track media coverage and report reach and sentiment.

• Represent Adelante as a visible “face” in the communities we serve, building relationships and credibility with prospective families from diverse backgrounds.
• Research and identify key community events to participate in, prioritizing those that reach prospective families.
• Execute on‑ground recruitment in assigned areas: door‑to‑door canvassing, flyering local businesses, contacting community groups, and reaching families at high‑traffic locations and events.
• Support families through the application and enrollment process; record contact information and provide regular reporting to the Operations Team.
• Plan and staff open houses and information sessions; lead and follow up on school tours for prospective families.
• Manage the re‑enrollment process for current families.
• Support the Operations Team in preparing 8th‑grade scholars to apply to high school.

• Build and steward genuine, two‑way partnerships with youth‑serving community organizations — early childhood centers and preschools and youth‑ and family‑serving nonprofits — grounded in a shared commitment to the families and neighborhoods we serve.
• Cultivate these relationships year‑round as ends in themselves, not seasonal asks: regular check‑ins, showing up for partners’ events and…