Sr. Product Marketing Manager – Event Programs

Senior Product Marketing Manager – Event Experience

• Own high-touch event experience programs targeting Salesforce’s most strategic accounts, including Salesforce Innovation Center (SIC) engagements, Customer Advisory Boards (CABs), third‑party events and ABM‑targeted activations.
• SIC & CAB Program Ownership – Lead end‑to‑end planning, strategy, and logistics for Salesforce Innovation Center engagements and Customer Advisory Board sessions, including agenda development, speaker preparation, account team coordination, and post‑event follow‑up.
• Top Account Event Strategy – Partner with field sales, Chief Customer Office (CCO), and account teams to design curated event experiences that accelerate pipeline and deepen executive relationships with named top accounts.
• ABM Event Activation – Collaborate with ABM and Demand Generation teams to develop targeted event programs aligned to account‑specific priorities, ensuring relevant product narratives and content reach the right stakeholders.
• Event Messaging & Content – Develop and adapt Agentforce sales messaging for executive audiences attending SICs, CABs, top account engagements and third‑party events, translating portfolio value into compelling, tailored conversations.
• Cross‑Functional Collaboration – Work in lock‑step with Events & Scaled Programs leadership, PMMs, AEs, CCO leads, and SE teams to ensure alignment on event strategy, coverage, and execution.
• Measurement & Reporting – Track engagement, pipeline influence, and program outcomes; publish insights to optimize future programming.

• 5–7 years of product marketing, field marketing, or event marketing experience – ideally in a B2B SaaS environment.
• Demonstrated experience running executive‑level programs (CABs, SICs, EBCs, or equivalent).
• Strong storytelling skills – able to distill complex product value into clear, executive‑level narratives tailored to specific accounts and personas.
• Experience with ABM strategy and working closely with field sales and account teams.
• Highly organized with strong program management skills and the ability to manage multiple events simultaneously.
• Familiarity with Salesforce products and the Sales/Revenue technology within the ecosystem – a strong plus.

Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment.