Director of Growth Marketing; Maternity Cover

Director of Growth Marketing (Maternity Cover) - Herzliya

We're looking for a Director of Growth Marketing to lead our global new logo pipeline engine for twelve months while our current Director is on maternity leave. This is a full-scope cover. You'll own the number, lead the team, and run an engine we've spent years building: a regionally differentiated paid model, a fully built-out B2B creators motion, and an organic program that wins in search and in AI answers alike.

Operate it, sharpen it, and hand it back stronger than you found it.

Apps Flyer is the modern marketing cloud trusted by more than 15,000 brands worldwide. Growth Marketing owns new logo pipeline creation here - every region, every segment, one number.

The team runs four functions:
Paid Acquisition, Organic Growth (SEO, AEO, content, and email), a B2B Creators Program, and Growth Strategy. Behind them sits an operating model built over the past year: an account-list-driven GTM motion, a multi-touch attribution stack, and AI-powered workflows that carry the operational load so the team can focus on judgment calls.

You'll step in through a structured handoff and take full ownership - strategy, budget, team, and the pipeline target - reporting to the VP of Revenue Marketing. The 2026 plan is approved, resourced, and running; your first job is to run it well. Your second: build the 2027 plan on the foundations this team has laid. We want a leader who can take a working system and make it measurably better.

• Carry the global new logo pipeline target - volume and quality - across every region and segment.
• Run quarterly planning and weekly pacing. Report pipeline coverage to leadership, and when it drifts, pinpoint where - which region, which segment, which funnel stage - then bring the fix and the buy-in to act on it.
• Set targets and shape budget allocation across functions, regions, and verticals - together with your leads. Their bottoms-up plans carry real weight; allocation is a joint call, not a decree.

• Lead the function leads, plus a freelance network. Give direction, set priorities, unblock - and keep ownership lines clean. Scope collisions get resolved by you, fast.
• Run the cadence: weekly function reviews, a monthly Growth Marketing review, quarterly exec readouts.
• Coach, don't just manage. Give direct, pattern-level feedback, hold the line when it's uncomfortable, and be the person your leads think out loud with. Advocate for them on leveling, recognition, and resources. Own hiring and performance calls through the year.
• Invest a level down, too. Skip-level time with the team behind your leads, and coach your leads on developing their own people.
• Raise the team's game. Bring best practices, fresh ideas, and outside inspiration - and keep the bar moving as the market shifts.

• We're a small team, so strategy comes with sleeves rolled up. From reviewing the ad and pushing back on the headline. Rewriting the brief that isn't landing. Opening the attribution tool and checking the numbers yourself.
• Draft the first version when that's the fastest path - a campaign concept, a messaging angle, a net-new play - and hand it to a lead to run.
• Have a point of view across the whole range: creative, copy, channel mix, vertical plays, measurement. Your leads want opinions, not just approvals.
• Champion initiatives yourself. Some work has no natural owner, and on a team this size the answer is sometimes you.

• Run a GTM motion built on a defined target account list: account selection, vertical prioritization, and activation across seven regional business units, each with its own playbook.
• Keep executing on defined scope through 2026 - the model is in its operating phase, and protecting what the team built is part of the job. Then evolve or adapt it together with the team according to business priorities and strategy for 2027
• Be the team's AI force multiplier. Improve the automation and agentic workflows behind the team's output, and upskill everyone as you go - by year-end the team should be operating at a higher level because you were here.

• Own pipeline reporting to leadership and across functions and departments: coverage against target, conversion through the funnel, and where to step in when numbers slip.
• Use multi-touch attribution to drive channel and content calls. Know the difference between what worked and what looked like it worked.
• Troubleshoot data and performance issues yourself: a misattributed channel, a mistagged campaign, a Salesforce report that disagrees with the BI layer. You don't wait for an analyst to flag it.

• Work closely with Sales, GTM Operations, regional marketing, and Product Marketing to keep pipeline creation aligned with how we sell.
• Turn broad company vision into the team's concrete priorities. When direction is still forming, you define the plan rather than wait for one.
• Represent…