Marketing assistant​/analyst II

SFMC Marketing Automation Specialist

We're seeking a strategic and results‑driven Marketing Cloud Specialist to join our digital marketing team. This role is focused on designing, building, and executing data‑driven campaigns using Salesforce Marketing Cloud, with a strong emphasis on journey orchestration, audience segmentation, and campaign performance optimization. You'll collaborate across teams to deliver personalized customer experiences and drive measurable engagement.

• Journey Building:
  Create and manage automated customer journeys using Journey Builder to deliver personalized, multi‑step experiences across email, SMS, and other channels.
• Campaign Execution:
  Design, build, and launch multi‑channel marketing campaigns using Email Studio, Automation Studio, and related SFMC tools.
• Audience Segmentation:
  Manage subscriber data, build targeted segments, and use dynamic content to personalize messaging.
• Performance Analysis:
  Monitor campaign metrics, conduct A/B testing, and analyze KPIs to optimize engagement and conversion.
• Platform Management:
  Maintain and enhance Marketing Cloud functionality, including automations, filters, and data extensions.
• Cross‑Functional
  
  Collaboration:
  
  Work closely with marketing, sales, and IT teams to gather requirements and support campaign execution.
• Technical Customization:
  Use AMPscript, SQL, and basic HTML/CSS to enhance personalization and campaign logic.
• Data Integration:
  Ensure proper data flow between Salesforce CRM, Marketing Cloud, and other systems to support campaign targeting and reporting.
• Compliance & Deliverability:
  Ensure campaigns meet regulatory standards (e.g., CAN‑SPAM) and monitor deliverability and engagement.