Senior Director of Partnerships

Position Overview

The Senior Director of Partnerships will lead strategy, partnerships, and activation across sports, entertainment, and culture. This role sits within the Global Media & Partnerships team and will oversee a portfolio spanning athletes, teams, leagues, celebrity talent, entertainment content, and cultural partnerships.

• Define and lead Lilly’s global sports and entertainment marketing strategy, identifying how partnerships across athletes, teams, leagues, entertainment talent, and cultural platforms can advance Lilly’s brand and business priorities.
• Establish a significant role for the Lilly brand within sports and entertainment, ensuring partnerships align with Lilly’s purpose, reputation, and strategic priorities.
• Identify and evaluate new partnership opportunities across sports leagues, teams, athletes, entertainment platforms, streaming content, and cultural moments that support Lilly’s enterprise objectives.
• Develop long‑term partnership frameworks that improve impact across brand building, disease awareness, and business growth.

• Oversee Lilly’s global athlete, celebrity, and talent engagement strategy, ensuring partnerships reflect authentic storytelling and align with Lilly’s brand values.
• Lead negotiations and strategic management of partnerships with athletes, sports leagues, teams, entertainment talent, studios, and cultural organizations.
• Ensure talent collaborations balance brand intent with authentic voice and lived experience, building trust and cultural relevance.
• Collaborate with teams to develop talent storytelling strategies that reinforce Lilly’s mission to improve health outcomes and advance understanding of disease.

• Collaborate with creative, media, and PR teams to bring partnerships to life through content, experiential marketing, media integrations, and storytelling platforms.
• Oversee creative integration of sponsor ships and talent into sports programming, entertainment content, and cultural moments.

• Lead and develop a team responsible for sports partnerships, talent management, and entertainment marketing initiatives.
• Provide strategic direction and mentorship to ensure high‑performing execution across partnership portfolios.
• Develop a culture of collaboration, creativity, and operational excellence across the team.

• Oversee relationships with sports marketing agencies, entertainment agencies, talent representation firms, and creative partners.
• Serve as a senior leader coordinating with internal collaborators including Media, PR, Legal, Privacy, Ethics & Compliance, Regulatory, and Brand teams.
• Ensure cross‑functional alignment and seamless execution of partnership initiatives.

• Develop measurement frameworks to evaluate the brand and business impact of sports and entertainment partnerships, including brand lift, engagement, and contribution to business outcomes.
• Partner with analytics teams to track performance and continuously optimize partnership investments.

• Supervise budgets and financial planning across sports and entertainment partnerships, ensuring strong fiscal accountability.
• Partner with procurement and finance teams to ensure compliance with Lilly’s contracting and financial processes.
• Maintain operational rigor in contract management, partnership governance, and compliance with regulatory requirements.

• Bachelor’s degree in marketing, communications, business, or related field.
• 10+ years of experience in sports marketing, entertainment marketing, partnership development, or talent management.
• 5+ years of leadership experience managing teams.
• Qualified applicants must be authorized to work in the United States on a full‑time basis. Lilly will not provide sponsorship for any work authorization or visa.

• Experience leading partnerships across athletes, sports leagues, teams, entertainment talent, and cultural platforms.
• Deep understanding of sports marketing, entertainment partnerships, and talent‑led…