K-12 Adoptions Marketing Lead; CA, FL, TX
Job in
Indianapolis, Hamilton County, Indiana, 46262, USA
Listed on 2026-07-13
Listing for:
Cengage Group
Full Time
position Listed on 2026-07-13
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Digital Marketing, Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
Location: Indianapolis
Cengage Group is seeking an Adoptions Marketing Manager to lead integrated campaigns for CA, FL, and TX K-12 markets. You will design, execute, and optimize multi‑channel programs that drive awareness, engagement, and pipeline, partnering with sales, product marketing, demand, and content teams.
You’ll translate state initiatives into targeted messaging, develop campaign calendars, manage emails, webinars, white papers, and case studies, and use CRM/marketing automation to measure MQLs, SQLs,
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