Director, Communications and Marketing

Department-Specific Responsibilities

• Serves as the primary administrator of IU Indianapolis Division of Enrollment Management communications and marketing strategy.
• Develops and executes compelling and differentiated campaigns related to undergraduate recruitment and enrollment efforts for Indiana University Indianapolis.
• Manages and implements concurrent, interdependent short-, medium-, and long-term marketing and communications projects that support and achieve divisional goals and priorities.
• Utilizes data to make informed decisions and continuously improve marketing and communication strategies.
• Implements and supports project management methodologies, an integrated visual identity system, editorial schedule, and production calendar for recruitment and enrollment communications activities.
• Produces, edits, and approves traditional and digital communications and marketing products that support activities and programs and engage identified target audiences.
• Reviews, manages, and approves undergraduate recruitment marketing and communication content across traditional and digital channels, edit/track for consistency, accuracy, and timeliness. Assures the integrity, high-quality, and consistency of the university’s image, tone, style, narrative, visual identity, and brand.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within marketing and communications.
• Ensures team provides services necessary to fulfill responsibilities and maximize creativity, productivity, and effectiveness. Creates a culture of collaboration and accountability through evidence-based decision making, outcomes assessment, and process improvement where individual and team progress, deadlines, and results are reported and evaluated with regularity.
• Ensures projects are completed by identified deadlines and on budget. Assures successful outcomes by adopting best-practice project management methodologies, quality assurance metrics, and risk mitigation plans. Manages and reconciles enrollment management marketing and communications budgets.
• Coordinates and collaborates with campus leadership to incorporate enrollment objectives into broader communications and marketing activities, talking points, presentations, reports, social media efforts, and other channels.
• Works collaboratively with partners across the university system to provide strategic support and ensure consistent delivery of the brand across channels.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of marketing timelines related to such initiatives.
• Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives.
• Advises on best practices for strategic marketing plans to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Continues to upgrade knowledge, skills, and abilities needed to stay abreast of best practices and industry trends.
• Participates in the development and execution of comprehensive marketing plans and projects that achieve enrollment objectives with key target audiences and both internal and external constituent groups.
• Oversees personnel and resources responsible for producing integrated communications media that support recruitment, retention, enrollment, and potentially other Enrollment Management areas and activities.
• Cultivates and stewards relationships with key stakeholders to inspire a culture of creativity, collaboration, and innovation as part of a broader, synchronized multi-disciplinary team of communications and marketing professionals.

• Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Marketing Generalists and/or Marketing Assistants.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and supervises processes such as the development of marketing timelines related to such initiatives.
• Independently develops, evaluates, and executes basic and highly complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing…