Promotional Writer

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve.

This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

At Lilly, we serve an extraordinary purpose. Every day, we make a difference for people around the globe by discovering, developing, and delivering medicines that help them live longer, healthier, and more active lives.

As Lilly's in-house agency, Thread Collective (TC), we fuse data, creativity, and technology to turn bold ideas into work that moves people worldwide. As a true creative engine, we partner across the enterprise, uniting deep brand expertise with integrated insights and modern production to deliver breakthrough ideas with confidence and speed. We deliver human-centric experiences that build trust, deepen understanding, and measurable outcomes.

Together, we push past “good enough” to achieve creative excellence and operational agility. If you are driven to set the standard every day, join us as we redefine what a best-in-class in-house agency can do.

Thread Collective, our in-house agency, is elevating creative excellence through sharp ideation, strategic rigor, operational craft, emerging technology, and empowered teams. We’re seeking an agency-experienced Promotional & Campaign Writer to play a pivotal role in crafting breakthrough narratives that inspire and connect with audiences. In this role, you’ll shape high-impact digital-first integrated campaigns, mentor fellow writers, and ensure every piece of content reflects our commitment to quality, relevance, and brand integrity.

Your bold work will resonate across channels to elevate our presence in the market, set a refined creative standard, bring ambitious ideas to life, and strengthen how audiences experience and connect with our brands.

• Creative Storyteller & Content Expert —Innovative writer with a strong portfolio demonstrating expertise in concepting and executing high-impact, short-form theme-driven content across digital and print channels, with deep knowledge of narrative structure, messaging strategy, and brand voice across multiple brands.

• Collaborative Leader & Communicator —Cross-functional partner who unifies teams, works downward and across TC staff to ensure cohesive creative storytelling, and can clearly articulate creative concepts and incorporate collaborator feedback.

• Quality-Driven Brand Steward —Thorough professional who ensures consistency, quality, and brand alignment in every deliverable, with a commitment to inclusive and accessible practices across all formats.

• Hands-On Campaign Builder —Thrives on developing and executing theme-driven short-form content and messaging campaigns from concept through final delivery across multiple brands and channels.

• Campaign Concepting & Messaging Strategy —Develop concept-level campaign content that brings brand strategy to life while generating awareness, deepen affinity, and motivating audiences to engage.

• Execute Across Channels —Craft distinctive and attention grabbing short-form content across social, video, digital, print, CRM, and point-of-care tactics — built to flex across platforms while maintaining brand consistency and a clear creative point of view.

• Translate Science & Strategy into Compelling Content —Convert brand strategy, customer insights, and clinical data into clear, compliant, marketing-ready concepts-driven messaging while navigating MLR review and advocating for creative excellence through final delivery.

• Collaborate Across Functions —Partner with marketers, creative directors, art directors, agency partners, and channel specialists to deliver…