Communications & Marketing Manager

Organization Overview:

The Indianapolis Cultural Trail: A Legacy of Gene and Marilyn Glick is a 10-mile internationally-recognized linear park that seamlessly connects cultural districts, neighborhoods, and destinations while serving as downtown Indianapolis’s hub for the city’s greenway network. Featuring 5.7 acres of lush gardens, public art, and vibrant cultural programming, the Trail is open and accessible 365 days a year. For many, the Cultural Trail is a way of life - it’s how most people experience downtown Indianapolis.

Managed and operated by Indianapolis Cultural Trail, Inc. (ICTI), a 501(c)(3) nonprofit organization, the Cultural Trail exists to inspire, create, and sustain connections and cultural experiences that are accessible to all. ICTI advances this mission through stewardship of the Trail, operation of Pacers Bikeshare, continued investment in expansion and public space activations, and the creation of arts and cultural experiences that are free and welcoming to the community.

Recognized globally as a model for how investments in connectivity and public spaces can strengthen neighborhoods, culture, and economic vitality, ICT is committed to building a thriving, accessible, and inclusive space for Indianapolis. ICT is a team of passionate, creative, and mission-driven individuals who take pride in serving the community. We value collaboration, flexibility, innovation, and big ideas. Through strong partnerships, generous donor support, and community engagement, we work every day to ensure the Trail remains beautiful, dynamic, and accessible for everyone.

The Communications and Marketing Manager is a strategic, creative, and collaborative team member responsible for shaping and advancing the public voice of Indianapolis Cultural Trail, Inc. This role leads the organization's marketing, communications, and brand strategy for the Indianapolis Cultural Trail: A Legacy of Gene and Marilyn Glick and the Pacers Bikeshare program. Overseeing brand identity, content strategy, media relations, digital communications, social media, email marketing, and public engagement, this person develops and executes integrated communications plans that grow awareness, deepen community engagement, and strengthen philanthropic support.

Reporting to the Director of Advancement and collaborating with organizational leadership, this role works across departments to tell compelling stories, elevate organizational impact, and ensure consistent, inspiring communications across every public facing channel. The ideal candidate is a creative, self-directed storyteller who thrives on both strategy and execution, enjoys building relationships, and can shape the voice of one of Indianapolis's most recognizable civic organizations.

This is a full-time, salaried, exempt position.

• Spend regular time on the Cultural Trail and with Pacers Bikeshare, proactively identifying stories, capturing photo and video content, and documenting the people, places, and moments that bring the organization's mission to life.
• Own the organization's social media content, including photography, videography, copywriting, publishing, and community management.
• Lead the organization's email content through Mailchimp, including newsletters, event promotions, and audience segmentation.
• Collaborate with the Advancement team to develop storytelling that reflects ICT's mission, impact, and future vision.
• Develop and maintain a library of photography, video, graphics, testimonials, and other storytelling assets.

• Lead organization-wide marketing strategy to increase awareness, strengthen public perception, and deepen engagement.
• Develop and manage an integrated communications and editorial calendar across social media, email, web, media relations, and campaigns.
• Manage the strategy, execution, and performance of paid digital advertising across Meta and other platforms.
• Serve as primary administrator for the organization's websites, ensuring timely updates, compelling content, strong user experience, and search…