Senior Product Marketing Manager - HPV

Location: Indianapolis

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The Position

Senior Product Marketing Manager - HPV

The Opportunity:

This position is responsible for managing the current and future HPV product portfolio on the cobas® x800 family of instruments for the U.S. market. Reporting to the Group Marketing Manager on the Molecular Diagnostics Reagents team, you will be the strategic lead for your portfolio, collaborating with global partners to shape current and future products based on U.S. market requirements. You will drive product marketing strategies and launches and serve as the subject matter expert for all portfolio-related matters, including disease state and in-depth market knowledge.

You will engage directly with customers to inform our portfolio strategy. This requires working with minimal supervision across a cross-functional team, inspiring influence, and proactively communicating progress to leadership.

Job Facts/

Key Responsibilities:

• Develop and execute the HPV portfolio strategy, including marketing campaigns and launch management to achieve business objectives. Other responsibilities include: leading the annual operating plan for the business area, developing and implementing tactical initiatives; providing support to the commercial sales team; evaluating the performance of tactics using established metrics through regular business reviews; ensuring effective utilization and communication with both internal partners and external agencies.
• Serve as an expert for HPV market, including segments, competitor analysis, trends, and customer needs, to forecast sales and define success.
• Engage regularly with customers.
• Translate market research and customer insights into strategy, influencing the global lifecycle team to develop products that meet U.S. market requirements.
• Collaborate with the broader molecular team to execute cohesive go-to-market strategies for all product launches and updates.
• Advise senior management by reporting on special projects, business challenges, and opportunities.

Deliverables:

6-Month Deliverables:

• Achieve a deep understanding of the current and future Roche HPV portfolio, including technical specifications, clinical utility, market landscape, and competitive positioning on the x800 instruments.
• Establish subject-matter credibility with key internal stakeholders (e.g., Sales, Medical & Scientific Affairs, Market Access, Global Lifecycle Teams, Operations, Finance/Contracting, etc.), including representing customer needs and identifying critical success factors.
• Engage with the sales team and directly with customers to gather insights that inform product enhancements and business strategy.
• Understand and navigate internal processes for product launches, updates, and conversions.

12-Month Deliverables:

• Lead the Integrated Business Plan for the HPV portfolio
• Become the recognized subject matter expert on the product portfolio, key competitors, and relevant disease states.
• Lead the development of business cases for product updates and enhancements.
• Establish strong relationships with key opinion leaders (KOLs) in the HPV field.

24-Month Deliverables:

• Successfully launch innovative, revenue-generating products that address unmet clinical needs and expand Roche's market share.
• Provide strategic direction to local and global leadership, actively shaping the long-term product roadmap and R&D pipeline based on comprehensive market analysis, emerging trends, and customer needs.

Who You Are (minimum requirements):

• You hold a Bachelor's degree in Marketing, Business, Communications or related field.
• You hold 5 years of marketing, business, sales or related business experience

Preferred Qualifications:

• Demonstrated ability to develop technical expertise in scientific products
• Demonstrated ability…