Marketing Director

Responsibilities

• Take the lead in shaping marketing strategy and commercial impact as Marketing Director.
• Define where to play and how to win across segments, channels, and portfolios.
• Translate market insight into clear priorities that drive growth, margin, and competitive advantage.
• Work in close partnership with Commercial, Technical, R&D, Operations, and Finance.
• Build and lead a high‑performing, integrated marketing organization across functional areas.
• Establish performance routines to track results, manage risks, and adjust priorities.
• Turn business needs and market opportunities into prioritized portfolio choices, quantified growth plans, and compelling value propositions.
• Lead end-to-end go-to-market execution across positioning, messaging, launches, and campaigns.
• Drive value-based selling, CRM discipline, and pipeline management to improve conversion and forecasting.
• Lead regulatory strategy and compliance across claims, labeling, authorizations, and marketing materials.

• Bachelor or master’s degree in marketing, business, or a related field.
• 10+ years of progressive marketing leadership experience, including 5+ years at Director level or equivalent.
• Experience in animal nutrition, agribusiness, or B2B specialty manufacturing preferred.
• Strong strategic marketing expertise, including market segmentation, positioning, value proposition development, portfolio management, innovation, and go-to-market execution.
• Strong commercial and financial acumen, including budgeting, ROI, and value-based pricing.
• Experience leading multi-functional teams across marketing, communications, regulatory, pricing, and commercial excellence in a matrix and/or transformation environment.
• Executive-level communication and stakeholder management skills, with the ability to bring clarity to complex and ambiguous situations.
• Willingness to travel within North America (25–35%) for customer visits and industry events.