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B2B Marketing Strategist: Demand Gen & ABM

Job in Indianapolis, Hamilton County, Indiana, 46262, USA
Listing for: Pearson
Full Time position
Listed on 2026-08-02
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 75000 - 97500 USD Yearly USD 75000.00 97500.00 YEAR
Job Description & How to Apply Below
Location: Indianapolis

Pearson is seeking a Specialist, Marketing to support activation, coordination, and optimization of programs for priority audiences and accounts within Growth Accounts. You will partner with global audience marketing leads, regional stakeholders, and sales to execute plans aligned to priorities and local market needs.

The role emphasizes B2B marketing, demand generation, and cross‑functional collaboration. Strong project management, analytics, and knowledge of tools like Salesforce, Hub Spot, and

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