Marketing Specialist

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Regular Full-Time Professional 1601 - Communications, Indianapolis, IN, US

• Title: Marketing Specialist
• Location: Communication & Marketing Department @ The Library Services Center
• Hours: Full-Time (40 hours / week)
• Schedule: Monday through Friday, occasional special events
• FLSA Status: Exempt

• Have Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or related field; or equivalent combination of education and professional marketing experience.
• Have two years of experience in marketing, communications, media, PR agency, or related field.
• Have demonstrated experience managing multiple marketing projects simultaneously.
• Have strong writing, editing, and proofreading skills.
• Have knowledge of current marketing trends and best practices.
• Have experience with Microsoft Office.
• Have strong organizational, collaboration, and interpersonal skills.
• Have a valid driver’s license.

• Additional consideration may be given to applicants with experience with:
• Website content management systems (CMS)
• Paid advertising
• Social media management
• Photo and video fundamentals
• Public library, nonprofit, or education marketing

• Develops, coordinates, and executes integrated marketing campaigns that support advancing institutional strategic plan goals and objectives.
• Drafts marketing plans and campaign briefs outlining objectives, audiences, messaging, tactics, timelines, and evaluation metrics.
• Serves as project lead for some marketing initiatives, coordinating timelines and deliverables, collaborating with other teammates, approvals, and communication among internal departments and external vendors.
• Facilitates intake meetings and other communication with stakeholders to help formulate effective marketing plans.
• As assigned, writes and/or edits compelling marketing messages for digital, print, email, web, social media, signage, advertising, speeches, and promotional materials while maintaining brand messages, brand voice, and editorial standards.
• Leverages the institutional and team editorial calendar and campaign schedule.
• Assists with advertising campaigns as assigned.
• Occasionally staffs library events to capture content or coordinate staff and/or freelancers or represent the department for handling other marketing responsibilities.
• Able to work occasional evenings and weekends in support of library programs and special events.
• Able to cope with daily job-related stress.
• Maintains confidentiality in administrative matters.

Note: This information is intended to be descriptive of the key responsibilities of the position. The list of essential functions does not identify all duties performed by any single incumbent in this position.

We offer our employees a robust compensation package! Our comprehensive benefits include: medical, dental and vision insurance coverage; 100% company-paid long term disability, and employer paid basic group life insurance, generous amounts of PTO, a fully funded, Library paid pension plan and 11 paid holidays each year. The Library proudly promotes from within as part of a strong commitment to providing career growth opportunities for employees of all levels.

We are proud to be an EEO/AA employer M/F/D/V.