Senior Manager of Experiential Marketing & Events

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Date Posted:
Jul 29, 2026

Requisition

Location:

Indianapolis, IN, US, 46204

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.

About the Indiana Economic Development Corporation :

Bring your biggest and boldest ideas to life as an employee of the IEDC. We are a fast-paced and forward-thinking team charged with pursuing economic development opportunities for current and future Hoosiers in our state and around the world. Our culture embodies the spirit of being bold and working collaboratively to create the economy of the future.

The IEDC is organized as apublic private partnership led by the Secretary of Commerce and governed by a board chaired by the Governor of Indiana.

The Indiana Economic Development Corporation has been recognized as one of the 2023, 2024, and 2025 Top Workplaces by Indianapolis Star.

Role Overview:

TheIEDCSenior Manager of Experiential Marketing &Events leads the planning and execution of strategic eventsand brand experiences that support business development,deepen stakeholder engagement, elevate brand perception and drive measurable outcomes.

This role manages high-visibility conferences, trade missions, site visits, executive-level engagement sand industry activationsthat bring the state’s brandto life acrossall stakeholder groups.

The position blends creative vision with operational excellence to ensure events are strategically aligned, operationally sound and professionally executed.

The salary range for this position is $71,802 – $76,000, commensurate with education and work experience.

A Day in the Life:

Assist with the development of an experiential marketing strategy aligned with the organizational brand,marketing and business objectives.

Build standardized processes and event playbooks.

Translate brand narratives into compelling interactive experiences across physical, digital and hybrid formats.

Identify emerging experiential trends,technologies and best practices to continuously evolve programming.

Execute event and event marketing components of sports, paidmediaand sponsorship agreements, ensuring deliverables are met andutilizedto their highest capacity.

Plan, manage, and execute a portfolio of events including public meetings, conferences, trade shows, sponsorshipactivationsand VIP experiences.

Oversee all aspects of event production, including timelines, budgets,logistics, vendors, run-of-show, and on-site execution.

Manage effective event registration methods and guest participation goals, brand store and branded items, gifting, and other logistical functions.

Serve in strategic partnershipasthe

Marketing and Communications(Mar Comms) department liaison role for internal initiatives including READI, Board of Directors meetings, Indiana Defense meetings, SBDC/Entrepreneurship andnumerousother events as directed.

Support business development efforts through site visitlogisticscoordination and execution.

Collaborate within Mar Commsto  extend experiential efforts through earned media, socialcontentand storytelling.

Act as the primary point of accountability for experiential initiatives from concept through execution.

Maintain experiential, marketing and events, and promotional items budgets, ensuring fiscal responsibility and maximum impact.

Manage contracts, vendor negotiations, and compliance with procurement and risk requirements.

Prepare executive briefing materials and run-of-show documentation.

Assist with post-event evaluations to assess effectiveness, audience engagement, and ROI.

Responsible foraccuratemeasurement and reporting of department metrics.

Demonstrate superior project management and execution of assigned events/initiatives,maintaining relevant communication with all stakeholders.

Other duties and relatedprojectsasassigned.

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