Marketing Strategy Manager

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®.

Batesville has been named one of the Most Trustworthy Companies in America by Newsweek for three consecutive years, reflecting our commitment to quality, integrity, and the trust families and funeral professionals place in us every day.

We are currently seeking a Manager, Marketing Strategy, to join our team in Batesville, Indiana.

As Manager, Marketing Strategy
, you will be responsible for strengthening the Market Strategy & Activation (MSA) team's ability to make sound decisions and execute against them effectively. This role spans the full arc of commercial strategy work: generating the market, competitiveness, and customer intelligence that informs go-to-market decisions; translating that intelligence into strategy; and owning the performance monitoring, business planning, and operational frameworks that keep strategy on track.

It requires equal fluency in external market dynamics and internal organizational performance - and the analytical rigor and strategic judgement to move fluidly between both.

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• The expected base salary range for this role is $105,000-$120,000 per year. Actual compensation within this range will be based on a variety of factors, including but not limited to qualifications, skills, experience, and location.
• IMMEDIATE ELIGIBILITY - Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

• Design and maintain the team’s research and insights strategy, roadmap, and infrastructure; build and maintain an insights repository accessible across the marketing organization
• Lead the customer and consumer research program: study design, vendor management, data collection, and synthesis into actionable insight reports
• Conduct ongoing market trend monitoring - synthesizing VOC, CSAT, industry publications, and third-party data into regular insights brief for segment leads
• Own competitive intelligence: monitor competitor pricing, product launches, and market moves; produce quarterly landscape summaries with recommended actions
• Lead trade area opportunity modeling: identify, score, and prioritize geographic markets using demographic data, death trends, and share opportunity; develop profiles to support segment and field activation

• Partner with the Director to develop, pressure-test, and refine enterprise and segment-level go-to-market strategies; serve as a strategic thought partner reviewing plans for internal consistency, alignment, and risk
• Own the team’s performance monitoring framework: track strategy execution against goals, identify where plans are or are not landing, and bring forward root cause analysis and recommended adjustments
• Translate performance data - revenue attainment, segment share, campaign results, engagement metrics - into strategic insight and lead internal performance reviews for the MSA team
• Monitor external market signals and internal data on an ongoing basis to ensure strategies remain responsive to changing conditions; collaborate with BI and Data Science to ensure work is grounded in reliable data

• Lead the annual and quarterly marketing business planning process: coordinate goal setting, consolidate plans across functions, and ensure a complete, aligned plan is ready for CMO review
• Manage the MSA team budget: budget-vs-actuals, RFF process, forecasting, and financial visibility for leadership; support vendor spend management across the broader marketing organization
• Design and maintain operating…