Senior Analyst, Content Marketing

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Marketing & Communications

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce s core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About The Role

At Salesforce, our product marketers craft inspirational stories and deliver content that moves people — from first click to closed deal. We develop messaging, campaigns, digital programs, and experiences that drive pipeline and win customers. This role sits at the center of that engine, supporting Agentforce Service and Field Service.

We re looking for a self-starting, team-oriented content marketing professional who is a maker s is a generalist role embedded in the Agentforce Service PMM team: someone who loves wearing many hats, thrives across channels, and is eager to build their skills across a wide range of marketing work. You ll have broad exposure across digital, social, campaigns, content, and events.

You ll write, publish, edit, and distribute content that speaks to service and customer experience buyers. One day you re authoring an SEO article about AI-powered service; the next you re editing a social post or publishing a landing page in Page Builder. If you re energized by variety, have the get-it-done confidence to pick up new projects even in the face of ambiguity, and want to grow your skills across digital, social, campaigns, and content — this role is for you.

• Author SEO articles and web content that drives organic traffic and supports our AIO strategy
• Write and edit copy across channels — web, social, email, campaign assets, and more
• Publish content directly in Page Builder (WEM/CMS experience required); manage the end-to-end publishing workflow
• Support campaign and ABM execution by developing content deliverables — think one-pagers, landing page copy, nurture emails, and targeted assets — in close partnership with PMM and campaign strategists
• Contribute to event marketing efforts, including pre/post event content and on-site support as needed

• Monitor social performance and contribute ideas to improve engagement
• Support digital marketing initiatives including landing pages, paid content, and web updates

• Edit video content for social, web, and campaigns (strong plus)
• Collaborate with creative and production teams to deliver polished, on-brand multimedia assets

• Work closely with demand gen, campaigns, digital, product marketing, and events teams
• Be a nimble, reliable contributor who can pick up work across the marketing org as priorities shift
• Support agency and freelance relationships as needed

• Use performance data and SEO insights to inform content decisions
• Help track and report on content impact across owned channels
• Assist with competitive and audience research to surface content opportunities

Required

• 2–4 years of background in content marketing, digital marketing, or a closely related role
• Strong writing, editing, and proofreading skills across formats and audiences
• Hands-on experience with a web content management system (WEM/CMS/Page Builder experience strongly preferred)
• Proven background authoring content (blog posts, articles, web copy) that performs in organic search and surfaces in AI-generated answers and featured results (SEO, AEO)
• Comfort using data and analytics to inform content decisions and contribute to measurable marketing metrics
• Proficiency managing or contributing to social media content…