Senior Lifecycle Marketing Manager

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes and a must for working families. Brightwheel’s vision is high‑quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.

Our team is passionate, talented, and customer‑focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.

Brightwheel is seeking an experienced Senior Lifecycle Marketing Manager. In this role you will lead the strategy and execution of lifecycle programs across both prospects and existing customers. You are a seasoned lifecycle or CRM marketing leader with a deep understanding of customer journeys, marketing automation, and data‑driven personalization. You thrive at the intersection of strategy and execution—comfortable building the vision while also rolling up your sleeves to make it happen.

You are a natural people leader who knows how to coach, inspire, and grow high‑performing marketers. You bring a blend of creativity, analytical rigor, and operational discipline to drive measurable business impact across acquisition, onboarding, retention, and expansion. You excel at cross‑functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs. You are an outstanding communicator, able to influence stakeholders at all levels and drive results through collaboration and innovation.

And of course, you are passionate about Early Childhood Education.

• Develop and own full‑funnel lifecycle strategies:
  Lead lifecycle marketing across the customer journey—from lead nurture through retention, upsell, and reactivation—to drive engagement and long‑term customer value.
• Design and optimize cross‑channel journeys:
  Oversee the creation, launch, and continuous improvement of automated programs across email, in‑app, SMS, and push that engage prospects and customers at scale.
• Drive segmentation and personalization strategy:
  Develop segmentation, personalization, and automation strategies that drive conversion, engagement, and long‑term customer value.
• Lead and develop the team:
  Manage and mentor two direct reports, fostering a culture of innovation, accountability, and continuous learning; establish clear goals, performance metrics, and scalable processes for growth.
• Measure and optimize performance:
  Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts. Partner with cross‑functional teams to build dashboards and attribution models that track impact on pipeline, activation, and retention.
• Collaborate across teams:
  Work closely with Demand Generation, Product Marketing, Sales, and Product to ensure cohesive customer experiences and alignment to company goals.

• Bachelor’s degree in Marketing or related field
• 4+ years of relevant experience in Lifecycle, CRM, or Retention Marketing, including at least 2 years managing people
• Proven success designing and executing multi‑channel lifecycle programs that drive conversion and retention
• Deep experience with marketing automation and CRM tools (e.g., Hub Spot, Iterable, Marketo, or equivalent)
• Strong analytical and problem‑solving skills, with experience using data to inform decisions and optimize campaigns
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels
• Highly organized, adaptable, and skilled at managing multiple priorities in a fast‑paced…