Web and Digital Strategy Manager (Communications Generalist

Department

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUINA)

The Web and Digital Strategy Manager is a full-time position that manages web and other digital needs for initiatives of the Internal Communications unit, housed inside University Communications and Marketing. This position works with all communications leaders andother colleagues across the unit to provide direct web support aswell as strategic guidance for the Human Resources (HR),Information Technology (IT) and Indiana University (IU) Global webportfolios.

• Leads strategic planning, governance, and ongoing management for the Internal Communications web portfolio, establishinglong-term digital roadmaps aligned with university priorities.
• Supervises process for and completes build-out and/or edits asneeded for updated web needs for University Administration (UA) units served by the Internal Communications unit.
• Maintains workflow consistent with broader UA web team toensure seamless process and service.
• Manages web project intake, prioritization, timelines, risks,and resource allocation.
• Oversees and provides guidance on digital best practices and university brand guidelines.
• Serves as the primary web strategy consultant for senior leaders and stakeholders across IU Global, HR, and University Information Technology Services (UITS).
• Builds collaborative relationships with technical teams,communications staff, and campus partners.
• Collaborates to provide web analysis expertise to other functional teams inside Internal Communications, including but not limited to leadership, content, audience strategy and IU Todayteams.
• Contributes additional support for other UA initiatives and projects.
• Explores AI communication tools and technologies to enhancedigital strategies.
• Ensures compliance with university web standards, accessibility requirements (WCAG), and digital governance policies.
• Uses Google Analytics, Site Improve, and other reporting toolsto evaluate website performance and recommend improvements.

• Independently creates basic and complex communications forprint and e-distribution on behalf of department or large multi-faceted department and in support of departmental goals and objectives; communications may be interdepartmental; staff,faculty, or student-focused; or external.
• Responds to inquiries and requests and explains policies,procedures, and context of communications.
• Manages relationships with various internal and external stakeholders and creates communications coverage for relevantinitiatives, events, and programs.
• Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
• Regularly monitors relevant social media and news sites;researches relevant subject matter to increase knowledge in area(s) of specialty.
• Utilizes various communications software programs and deliverscommunications in multiple formats to a variety of audiences.
• Monitors industry trends and best practices and makes processand operational recommendations to manager.
• May provide guidance to lower-level Communications Generalists.

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

Required

• Bachelor's degree in communications, journalism, English,public relations, or related field.

Required

• 5 years in a relevant field.

Preferred

• 3 years of demonstrated experience with proven written communications skills.

Required

• Proficient written and verbal communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.
• Highly thorough and dependable.
• Demonstrates a high level of accuracy, even under pressure.
• Possesses a high degree of initiative.
• Ability to influence internal and/or externalconstituents.

Preferred

• Proficiency with…