Senior Content Manager, Editorial (12-month FTC)

About the role

You'll own editorial strategy and day-to-day content operations across the APAC region, balancing creativity with commercial impact and local relevance with global consistency. Working across SEO, PR, Lifecycle, Brand and Product, you'll help create content that travelers love and search engines do too. You'll also champion smarter AI-powered workflows, manage skilled freelancers, and keep a complex international content operation running as smoothly as a perfectly planned itinerary.

• Owning APAC Editorial Strategy: Lead planning and production of content for the APAC region, covering markets such as Australia, Japan, Korea, India, Taiwan, and Hong Kong. Ensure each piece delivers value for travelers and the business.
• Creating Content That Performs: Commission, optimise, and refresh content using editorial judgement and SEO skills, guided by performance insights.
• Managing World-Class Freelancers: Find and brief freelance writers and editors, build solid relationships, and help them create high‑quality content on schedule.
• Leading Content Operations: Serve as a Contentful expert, publishing content and supporting colleagues, while keeping editorial workflows smooth during launches, migrations, and busy travel periods.
• Using Data to Drive Decisions: Monitor performance, identify new opportunities, and use analytics to shape future commissioning and optimisation priorities.
• Championing AI‑Native Workflows: Experiment with AI tools to improve planning, briefing and production, while applying editorial judgement to ensure quality, accuracy and local relevance.
• Collaborating Across Skyscanner: Work closely with SEO, PR, Lifecycle, Brand and Product teams to deliver campaigns and content that support growth, engage travelers, and bring brilliant ideas to life.

• Editorially accomplished: Built a career in content marketing, editorial management or publishing, and know how to deliver extraordinary content at scale.
• SEO and AI search savvy: Understand SEO inside out, hold a strong grasp of AI search and Answer Engine Optimisation (AEO), and know how editorial content earns visibility.
• Data‑driven by nature: Comfortable using analytics and performance insights to prioritise work, optimise content and uncover growth opportunities.
• Exceptionally organised: Thrive managing multiple markets, stakeholders and deadlines without breaking a sweat.
• Collaborative and globally minded: Confident working across time zones, managing freelancers and partnering with cross‑functional teams to deliver shared goals.
• Digitally fluent: Hands‑on experience with Contentful or another CMS, enjoy learning new tools, and excited about how AI can enhance editorial workflows.
• Traveller‑first: Combine deep editorial judgement with commercial awareness and a passion for creating travel content that helps people explore the world with confidence.
• Bonus points if: Experience with GA4, Kubit or similar content performance platforms, collaboration with localisation partners or multilingual experience, and familiarity with digital asset management tools such as Bynder.

We are committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you would like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.