Director or Sr. Director, Downstream Marketing & Commercial Enablement, WC

Vacancy Name

Director or Sr. Director, Downstream Marketing & Commercial Enablement, WC

Remote, US

Full Time Employee

At the company, our mission is to champion surgical providers with remarkable service and exceptional products that save time, money, and effort. We are a passionate team guided by our core belief that you should never have to choose between performance, value, and a quality customer experience. We are here to support you every step of the way.

We deliver a collaborative experience by working directly with the surgical community to ensure you get the exact surgical tools you need at the right time and the right price.

• Remarkable service: A seamless, personal process designed around you and your needs.
• Trusted performance: Our product family is the result of years of experience championing surgeons and listening to their expertise.
• Outstanding value: No matter the surgical specialty, we deliver quality products for all markets.

Excellence is our Specialty and what makes us successful is our people. We are committed to fostering a positive, empowering and growth-oriented environment where all team members are encouraged to share their opinions and ideas. That means you will work alongside an accomplished and highly collaborative team that inspires commitment to our goal in attaining excellence in everything they do.

The Director/Sr. Director, Downstream Marketing and Commercial Enablement leads the global downstream marketing, medical education, and field enablement strategy for the Wound Closure business, translating global brand and product strategy into field-ready commercialization that drives surgeon adoption, specialty activation, and revenue growth. This role owns the full downstream toolkit, from sales enablement assets and campaign activation to digital asset governance and claims matrix management, ensuring the field organization is equipped, aligned, and compliant.

The role also builds a scalable, KOL-driven medical education platform that translates clinical and product insight into high-impact training for surgeons and commercial teams. Reporting to the VP, Marketing, Wound Closure, it leads a global, cross-functional team and partners closely with Sales, Upstream Marketing, RA/Legal, and Compliance to deliver measurable commercial impact.

• Own the global downstream marketing strategy and execution roadmap for the Wound Closure portfolio, translating upstream and brand strategy into field-ready commercialization plans across the U.S., EMEA, and APAC.
• Direct the development and lifecycle management of world-class sales enablement assets, including playbooks, customer-facing decks, objection handling, competitive battle cards, and customer leave-behinds.
• Set governance for commercial collateral, digital asset management systems, and the claims matrix, ensuring accuracy, version control, and consistent messaging across every touchpoint.
• Lead go-to-market planning and launch readiness for new product introductions in close partnership with Upstream Marketing.
• Sustain and optimize marketing for the established Wound Closure portfolio alongside new launches, balancing growth drivers with lifecycle management.

• Define and lead the global medical education strategy aligned to Wound Closure growth priorities building annual and multi-year education roadmaps by specialty (e.g., orthopedics, plastics, microsurgery).
• Identify, onboard, and manage a network of Key Opinion Leaders, and lead advisory boards to gather clinical insights that inform product and marketing strategy.
• Ensure KOL engagements, advisory boards, speaker programs, and education activities are conducted within applicable compliance frameworks, including fair-market-value and needs-assessment discipline, the Adva Med Code of Ethics, and

• Build peer-to-peer education platforms that expand influence, credibility, and surgeon adoption across target specialties.
• Oversee development of procedure-based education and training content (e.g., surgical technique guides, clinical modules, webinars, digital learning) and scalable formats such as virtual procedural trainings and hands-on and cadaver labs.

• Own downstream marketing's contribution to new-hire onboarding, delivering essential materials and clear, consistent messaging.
• Create Voice of Sales surveys, collect and analyze field feedback, and refine enablement materials and tools that improve execution (e.g., talk tracks, objection handling, clinical evidence positioning).

• Direct execution of downstream campaign elements across digital, print, and in-person channels, including localization and region-specific customization.
• Drive asset launches through CRM, sales…