Hands-On Digital Marketing Manager | Social Media, B2B Leads and Email Campaigns

We are hiring one experienced, hands‑on digital marketing manager to manage marketing for two established training brands.

This is not a strategy‑only, social‑posting‑only, lead‑list‑building‑only, or agency‑management position. You must personally perform and coordinate the work across social media, content creation, B2B lead generation, email marketing, conversion tracking, and reporting.

Skill Developers provides instructor‑led technology and professional training to corporations, government agencies, and other organizations.

The primary goal is to generate qualified direct‑client opportunities from companies and agencies that need private employee training.

Learning Taxi provides short online learning modules and classes covering AI, Microsoft applications, programming, data analysis, and related technology topics.

The primary goal is to generate registrations, course purchases, and repeat customers.

Our founder has more than 25 years of training‑industry experience.

You will not be starting from zero. We have:

• Two operating websites
• Existing course videos and training content
• Brand assets and course descriptions
• Buffer connected to Linked In, Facebook, Instagram, Tik Tok, You Tube, X, and Pinterest
• A large historical email database
• Salesforce and Salesforce Marketing Cloud
• Historical email campaign data
• Existing customer and prospect information
• Current social media content and accounts

You will be responsible for building and managing separate marketing programs for both brands.

• Define ideal corporate and government customer profiles.
• Research target companies and decision‑makers.
• Build verified prospect lists using Linked In Sales Navigator, Apollo, or similar tools.
• Create Linked In and email outreach campaigns.
• Manage approved outreach and follow‑up.
• Qualify responses and schedule sales conversations.
• Develop Linked In content, lead magnets, case studies, and offers.
• Maintain accurate lead and campaign records.

• Develop campaigns that generate registrations and purchases.
• Repurpose existing lessons into Reels, Tik Toks, You Tube Shorts, carousels, and promotional posts.
• Create platform‑specific captions, hooks, calls to action, and offers.
• Coordinate social content with email promotions.
• Recommend landing‑page and checkout improvements.
• Develop campaigns that encourage repeat purchases.

You must personally be able to:

• Develop a monthly content calendar.
• Create Canva graphics and carousels.
• Edit short‑form videos using Cap Cut, Adobe Premiere, or a similar tool.
• Add captions and subtitles.
• Write clear U.S.
  
  -style marketing copy.
• Schedule content through Buffer.
• Monitor comments and messages.
• Adapt content for each platform instead of posting identical content everywhere.

Hands‑on Salesforce Marketing Cloud experience is required.

Your experience should include several of the following:

• Email Studio
• Content Builder
• Data Extensions
• Audience segmentation
• Journey Builder
• Automation Studio
• Campaign scheduling
• A/B testing
• Reporting
• Deliverability and list hygiene
• Re‑engagement campaigns
• Basic SQL

You must understand the difference between Salesforce CRM and Salesforce Marketing Cloud.

You must be able to implement or manage:

• GA4
• Google Tag Manager
• UTM parameters
• Website conversion events
• Meta Pixel
• Linked In Insight Tag
• Registration and purchase tracking
• Lead‑source attribution
• Monthly performance reporting

We care about qualified leads, registrations, purchases, and revenue. Follower growth and engagement are supporting metrics.

Experience with Meta, Google, Linked In, Tik Tok, or You Tube advertising is preferred.

Paid campaigns will begin only after the offers, landing pages, creative and tracking are ready. Advertising spend is separate from your compensation, and campaigns require approval before launch.

Apply only if you can demonstrate direct experience in most of these areas:

• Managing an integrated digital marketing program
• Generating qualified B2B leads
• Linked In and cold‑email outreach
• Marketing online education,…