Head of Growth Marketing

Job Summary:

The Head of Growth Marketing leads Blossom's marketing function end to end, working AI-natively and building and managing a team. This role is centered on growth, with marketing as a supporting function. The core responsibility is to build a measurable, trackable pipeline of qualified leads by systematically reaching every credit union in the country, then expanding into adjacent businesses across Blossom's market — pursuing both net-new prospects and expansion within our existing customer base, spanning B2B (B2FI) sales to institutions and B2B2C outreach to the member-facing products those institutions offer their own customers.

The Head of Growth Marketing owns the full digital marketing and revenue-operations stack — social, rev ops, SEO, GEO, content, paid, email, events, website, and analytics — executing directly and through the team. It requires fluency in AI marketing tools and agentic workflows, along with a strong understanding of how to optimize visibility across both traditional search engines and AI platforms (ChatGPT, Perplexity, Claude, Gemini).

The role is evaluated on how effectively the team's campaigns and events generate leads and move pipeline forward, with day-to-day responsibilities including setting team priorities and reviewing output, creating content, building workflows, shipping campaigns, and iterating against pipeline outcomes — all delivered to a high standard of excellence, polished and publish-ready.

• Directly manage a team by setting priorities and workload, and providing day-to-day guidance and oversight.

• Lead recruitment, onboarding, performance management, and ongoing development of marketing team members as the function grows.

• Manage relationships with freelance writers, designers, or agencies as needed.

• Lead the marketing team, setting strategy and priorities, reviewing output, and holding the team to a high standard of excellence.

• Build and own Blossom's lead generation engine end to end, delivering a measurable, trackable pipeline of qualified leads by systematically reaching every credit union in the United States, then expanding into other businesses within Blossom's addressable market --- pursuing both net-new prospects and expansion within the existing customer base, across B2B (B2FI) sales to institutions and B2B2C outreach to the member-facing products those institutions offer their own customers.

• Drive top-of-funnel demand generation through integrated campaigns, landing pages, gated content, and nurture flows tracked in Hub Spot.

• Direct core revenue operations for marketing --- lead scoring and routing, pipeline and funnel reporting, and CRM data integrity, ensuring a clean handoff of qualified leads to sales.

• Own the marketing analytics dashboard --- web traffic, leads, MQLs, campaign ROI, social performance, and content effectiveness --- and maintain tracking across GA4, Linked In Insights, Hub Spot, and other platforms; report insights to leadership.

• Deploy and manage AI marketing tools (ChatGPT, Claude, Jasper, Hub Spot AI, Perplexity) and agentic workflows --- including automated lead nurturing, AI-powered content pipelines, and multi-step campaign automations --- to build and continuously improve systems that allows a lean team to produce the output of a much larger department; stay current on emerging tools and proactively bring recommendations and test results to the team.

• Implement Generative Engine Optimization (GEO) and AI-discoverability strategies --- structured data markup, E-E-A-T signals, authoritative sourcing, and conversational query alignment --- to ensure Blossom surfaces in AI-generated answers on ChatGPT, Perplexity, Claude, Gemini, and similar platforms.

• Own Blossom's brand system --- voice, messaging, and visual standards --- ensuring consistency across web, content, social, and sales materials.

• Own product positioning and messaging across Core, Digital, and Cards/Swipe; maintain competitive intelligence on Fiserv, Jack Henry, Q2,…