Marketing Lead

Role - Marketing Lead

Employment type

- Full Time
- Remote

We are looking for a highly driven, structured, and business-oriented Marketing Lead to take ownership of our marketing function across a portfolio of approximately 15-20 clients.

This is a leadership role for someone who can think strategically, lead teams, manage client relationships, build scalable systems, maintain high standards of quality, and ensure that the entire marketing operation runs smoothly.

The Marketing Lead will work with Project Leads, Marketing Associates, Interns, Graphic Designers, Video Editors, SEO Specialists, and other marketing specialists who operationalize the strategy and execute the work.

The role is not about personally managing every task. It is about setting direction, creating systems, establishing accountability, maintaining quality, removing bottlenecks, and ensuring the right work gets done to the right standard and on time.

The ideal candidate will have approximately 5+ years of marketing experience, preferably in an agency environment, with experience managing multiple clients, teams, and marketing functions simultaneously.

Over time, the role will also take increasing responsibility for growing Inclusive's client base and revenue.

• Take end-to-end ownership of the marketing function across the client portfolio.
• Ensure all client accounts have clear strategies, priorities, deliverables, timelines, and owners.
• Maintain visibility across all the client accounts and understand what is happening across each account.
• Ensure the marketing team is operating efficiently and consistently.
• Establish standards for quality, communication, accountability, and delivery.
• Identify gaps in people, processes, resources, and execution and take action to resolve them.
• Ensure marketing activities are aligned with client business objectives and measurable outcomes.

• Own the strategic marketing direction for clients.
• Understand each client's business, audience, positioning, objectives, challenges, and growth opportunities.
• Translate business objectives into clear marketing strategies and execution plans.
• Maintain strong and professional relationships with key client stakeholders.
• Lead important client conversations around strategy, performance, priorities, challenges, and opportunities.
• Ensure clients receive proactive communication rather than having to chase the team for updates.
• Identify risks early and ensure they are resolved before they become client-facing problems.
• Continuously identify opportunities to increase client value, retention, and growth.

The Marketing Lead will work closely with Project Leads / Client Leads, who are responsible for project management, day-to-day client communication, coordination, and account execution.

The Marketing Lead will:

• Provide strategic direction and oversight to Project/Client Leads.
• Establish clear responsibilities, priorities, timelines, and escalation processes.
• Review overall account health rather than micromanaging individual tasks.
• Ensure Project/Client Leads maintain accurate visibility of client deliverables, dependencies, and priorities.
• Hold leads accountable for deadlines, communication, quality, and client satisfaction.
• Step in when projects are blocked, off-track, or require senior-level intervention.
• Develop Project/Client Leads into increasingly independent account owners.
• Ensure routine decisions are handled at the appropriate level rather than unnecessarily escalated.

The Marketing Lead will oversee a multidisciplinary marketing team that may include:

• Project Leads / Client Leads
• Marketing Associates
• Marketing Interns
• Graphic Designers
• Video Editors
• SEO Specialists
• Content and copywriting resources
• Paid media and other specialist resources as required

Responsibilities include:

• Establish clear expectations around ownership, quality, timelines, and communication.
• Ensure every important task has a clear owner and deadline.
• Review performance and identify where additional support, training, or accountability is required.
• Encourage team members to solve problems independently rather than waiting for instructions.
• Develop team members and create a stronger layer of independent leaders.
• Address performance or ownership gaps directly and professionally.
• Ensure team members understand not only what they are doing, but why they are doing it.
• Create a culture where commitments are taken seriously and unfinished work is not simply carried forward without accountability.

The Marketing Lead should be firm but fair and comfortable having difficult conversations when quality, ownership, communication, or deadlines are not being met.

• 5+ years of marketing experience, preferably in a marketing agency or multi-client environment.
• Experience managing multiple clients, projects, or accounts simultaneously.
• Experience leading marketing teams…