Paid Media Specialist

Paid Media Specialist / Sr. Paid Media Specialist

* Growth & Lifecycle Marketing | Full-Time, Exempt | Reports to Director of Growth & Lifecycle Marketing*

* Own the paid channels that turn ad dollars into subscribers.*

Company  (the company)
Location Remote (US).
Compensation $70,000 to $120,000 base, commensurate with experience and level Travel Required for team meetings, offsites, shoots, and project needs

is the world's largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a Paid Media Specialist to own paid acquisition end-to-end as a hands-on operator across Google, Meta, Tik Tok, You Tube, Snapchat, Pinterest, Linked In, and any new channel worth opening.

This role is open at two levels:
Paid Media Specialist and Sr. Paid Media Specialist. Level and placement in the salary band are determined by experience, demonstrated ownership of large budgets, and depth in the platforms and measurement stack outlined below. The role is the same shape at both levels; the Senior level carries broader scope, more autonomy, and higher expectations on strategy and mentorship.

This role may also be a fit for candidates whose current title is Digital Media Buyer, Media Buyer, Sr. Media Buyer, Performance Marketing Specialist, Paid Acquisition Specialist, Growth Marketing Specialist, Paid Search Specialist, Paid Social Specialist, Performance Media Specialist, Digital Advertising Specialist, or SEM/Paid Media Specialist. If your day-to-day is buying, optimizing, and measuring paid campaigns for a consumer brand, you should apply regardless of your current title.

You will build the campaigns, structure the accounts, ship the ads, read the numbers, and rewrite the plan by Friday. You will report to the Director of Growth & Lifecycle Marketing and partner closely with Creative, Data & Analytics, Product, and Lifecycle.

We are looking for a builder who can log into every ad platform in week one, identify the wasted spend and the missed opportunities, and ship a better-structured campaign by Friday.

• Own the day-to-day build and management of paid campaigns across Google Ads (Search, PMax, Demand Gen, You Tube), Meta, Tik Tok, Snapchat, Pinterest, Linked In, and any additional platforms worth testing.
• Structure accounts for scale: campaign taxonomy, ad-group logic, audience layers, bidding strategy, naming conventions, and asset organization.
• Perform daily optimization across every active account: bid adjustments, negatives, audience pruning, budget reallocation, and creative rotation to hold or improve target CPA, ROAS, and payback.
• Manage monthly spend at the $250K+ level with the discipline to scale up when performance holds and pull back before CPA breaks.
• Deploy advanced bidding strategies (tCPA, tROAS, Advantage+, PMax, value-based) with a clear point of view on when to let the machine run and when to override it.
• Serve as the primary liaison with ad platform reps: secure beta access, resolve policy escalations, unlock account suspensions quickly.

• Own end-to-end event tracking and conversion setup across GTM, GA4, server-side infrastructure, MMP/attribution tools (Datahash, Post Hog, or similar), and platform pixels/CAPIs.
• Enforce tracking discipline: clean UTMs, correct conversion events, deduplicated pixels, and a documented measurement plan before every launch.
• Read your own dashboards. Pull your own cuts in Looker, Tableau, or the warehouse. Translate ROAS, CPA, CTR, CPC, and CPM into LTV, CAC, payback, and contribution margin for leadership.

• Run a continuous testing engine on ad copy, hooks, static and video creative, thumbnails, and landing-page pairings. Weekly at minimum.
• Brief the Creative team with precision: performance data, competitor references, hypothesis, format specs, clear success metrics. Own the feedback loop.
• Beat creative fatigue proactively. Track CTR decay, frequency, and cost curves per creative and rotate before performance drops.

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