Marketing Manager – North America Events

• Manage end-to-end planning and execution of integrated marketing events supporting pipeline generation and engagement goals
• Execute event strategies aligned with go-to-market priorities and regional marketing plans
• Coordinate with sales, field marketing, and campaign teams for aligned messaging and seamless event delivery
• Support conference and trade show programs from planning through post-event analysis
• Manage vendor relationships and event logistics within budget
• Track and analyze event performance, engagement metrics, and ROI
• Improve future program effectiveness using event performance insights
• Oversee timelines and operational execution across multiple events
• Contribute to attendee experiences that enhance brand perception and customer engagement

• 3 to 5 years of experience in event marketing or event management within a B2B environment
• Working knowledge of conference and trade show execution, logistics coordination, and vendor management
• Ability to manage multiple projects in a fast-paced environment with competing priorities
• Experience supporting event performance tracking, engagement metrics, and ROI analysis
• Ability to collaborate with cross-functional teams and external partners
• Strong organizational and time management skills with attention to detail
• Effective communication and presentation skills
• Familiarity with Salesforce, Tableau, Asana, or similar marketing and project management tools
• Experience supporting both in-person and virtual events preferred
• Exposure to integrated marketing campaigns or demand generation programs preferred
• Basic experience with vendor coordination and contract processes preferred
• Willingness to travel and support events onsite as needed preferred

Demonstrates expertise in managing end-to-end event marketing strategies, including logistics coordination, performance tracking, and cross-functional collaboration to enhance brand perception and customer engagement.

• Event Marketing Management
• Performance Tracking and ROI Analysis
• Vendor Management
• Cross-Functional Collaboration
• Project Management

• Event Logistics Coordination
• Engagement Metrics Analysis
• Integrated Marketing Campaigns
• Demand Generation Programs
• In-Person and Virtual Event Support

• Organizational Skills
• Time Management
• Effective Communication
• Attention to Detail
• Presentation Skills

• B2B Environment
• Conference Execution
• Trade Show Management
• Event Performance Insights

• Salesforce
• Tableau
• Asana