Director, Trade Merchandising

Director Of Trade Merchandising

At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.

We are seeking a strategic and commercially minded Director of Trade Merchandising to define how our brands and products are presented across the wholesale trade channel. This leader will establish the vision and strategy for merchandising across trade channel segments, including showrooms and other customer-facing wholesale environments. The role will elevate brand and product storytelling, strengthen the experience of trade customers and influencers, and increase product visibility, specification, conversion, and sales.

The Director will partner closely with Trade sales, channel management, channel marketing, brand marketing, product, sales agencies, and external merchandising vendors to translate commercial priorities into compelling, scalable merchandising programs across brands and channel segments.

Responsibilities

• Establish the Trade Merchandising Strategy
• Define and lead the merchandising vision and strategy across wholesale trade channel segments.
• Develop differentiated, tiered merchandising approaches based on customer needs, channel opportunities, brand priorities, and investment levels.
• Translate brand positioning, product innovation, and customer insights into compelling product presentations.
• Analyze market trends, trade customer and influencer behavior, competitive activity, partner requirements, and performance data to inform merchandising decisions.
• Identify opportunities to increase product visibility, specification, conversion, and sales throughout the trade channel.
• Develop merchandising plans aligned with Trade go-to-market, channel, brand, and product-launch strategies.
• Partner with channel management, channel marketing, brand, product, and sales teams to deliver integrated merchandising programs.
• Ensure priority launches and commercial initiatives are supported by effective merchandising across the wholesale marketplace.
• Make informed trade-offs across brands, segments, customers, timing, and investment priorities.
• Establish standards and performance measures to evaluate merchandising quality, consistency, effectiveness, and return on investment.
• Oversee the design, development, and implementation of merchandising displays across showrooms and other trade customer environments.
• Ensure product displays are compelling, customer-focused, and aligned with brand standards and commercial objectives.
• Partner with field sales, sales agencies, customers, and external vendors to execute tiered merchandising strategies consistently across locations.
• Balance enterprise standards with the distinct needs of individual brands, customers, segments, and showroom environments.
• Monitor merchandising performance and recommend improvements to strengthen engagement, display productivity, and business results.
• Serve as the Trade organization's merchandising leader and primary point of connection across sales, channel marketing, brand, product, and agency teams.
• Develop a strong understanding of product features, benefits, positioning, and target audiences to guide merchandising solutions.
• Build alignment around merchandising priorities, investment decisions, execution requirements, and measures of success.
• Equip field sales and agency teams with the tools, standards, and guidance needed to execute programs effectively.
• Influence stakeholders across the organization to deliver a cohesive brand and customer experience throughout the trade channel.
• Lead relationships with external display, fixture, signage, and merchandising partners.
• Oversee the development and production of displays, fixtures, signage, and supporting merchandising materials.
• Negotiate contracts and manage merchandising…