Chief Marketing Officer

Chief Marketing Officer (CMO) - Bull Swipe

Fully Remote | Competitive Fixed Salary + Performance Bonus

Bull Swipe is a crypto offramp solution that makes crypto spendable for everyday use through cards, transfers and real-world payments.

We are supporting Bull Swipe in the search for a highly experienced, hands-on Chief Marketing Officer to build and scale their global B2C marketing operation from the ground up.

You will own the full marketing strategy, customer acquisition, brand growth and marketing performance. This is an execution-focused leadership role for someone who can move fast, build the function, manage agencies and teams, and deliver measurable commercial results.

• Own and execute the global B2C go-to-market strategy
• Drive customer acquisition, conversion, retention and revenue growth
• Build and lead the marketing team, agencies, technology stack and processes
• Own marketing budgets and continuously optimise CAC, ROI and conversion performance
• Lead paid acquisition, CRM, lifecycle marketing, social media, content, PR, partnerships and influencers
• Build scalable customer funnels from awareness through activation and retention
• Establish clear marketing KPIs, reporting, attribution and performance dashboards
• Use customer data, competitor intelligence and market trends to identify growth opportunities
• Work closely with Product and Commercial teams to strengthen positioning and accelerate growth
• Build a strong, differentiated and trusted Bull Swipe brand across international markets

• 10+ years of senior B2C marketing experience
• Proven track record of building and scaling high-growth marketing operations
• Strong performance marketing and customer acquisition experience
• Deep understanding of CRM, analytics, attribution, automation and marketing technology
• Experience managing significant budgets with clear accountability for results
• Strong commercial mindset — focused on numbers, execution and growth
• Ability to build and lead high-performing teams while remaining hands-on

Experience in fintech, payments, crypto or other regulated consumer financial products, including international market expansion and financial-services marketing compliance.

Success will be measured by customer growth, revenue growth, CAC efficiency, conversion, retention and brand strength.

• Fully remote - open to candidates worldwide
• Attractive fixed salary package
• Performance bonus based on results and profile
• Opportunity to build a marketing function from zero in a high-growth crypto fintech

We look forward to hearing from strong candidates.