Social Media and Content Manager

Social Media and Content Manager

Indianapolis, IN, US

Salary Range: $55,000.00 To $56,799.00 Annually

Job Title:Social Media & Content Manager
Classification:Salary Exempt

Reports to:Senior Marketing Manager
Job Type:Full-Time

Department:Marketing
Effective Date:08/12/2026

The Social Media & Content Manager is responsible for developing and executing the company’s social media strategy across various platforms, creating engaging content, monitoring online interactions, analyzing audience data, and running campaigns to build brand awareness and community engagement. The Social Media & Content Manager is responsible for overseeing the creation, editing, and distribution of written content such as blogs, press releases, website and social post copy, ensuring it aligns with brand identity and targets the appropriate audience to achieve marketing goals.

Supervisory Responsibilities:None

• Push the asset collections through direction of Marketing Senior Manager.
• Create written and visual assets to be used by marketing, sales, and digital platforms.
• Build Influencer network, by creating and monitoring all campaigns, leveraging relationships to further the brand through influence brief creation, rate negotiation, and proactive outreach.
• Laison with 3 rd party advertising partners, inclusive of facilitating taglines for possible use, reviewing and editing content received from 3 rd party partners, and participate in related meetings as needed.
• Assist Marketing Senior Manager with creative assets and maintenance of all social media outlets for the Malibu C brand (including but not limited to Facebook, Instagram, Tik Tok, Pinterest & You Tube).
• Assist with development of initiatives for all Marketing/Advertising Campaigns.
• Explore new digital marketing opportunities that fit with the brand and maximize opportunities for growth. Work with Marketing Senior Manager for implementation.
• Ability to pivot as needed to adjust to the social media landscape, responding to social media requests and communications in a timely manner.
• Develop and manage digital marketing campaigns on social platforms and forums.
• Conduct analysis of digital advertising campaigns as necessary and appropriate.
• Search, verify, seek permission, and repost user generated content.
• Enter non rev orders when necessary.
• Research existing publications, magazines, articles, podcasts, interviews, and books.
• Thoroughly research the Malibu brand and industry related topics.
• Generate ideas for new content types.
• Proofread, fact check and update all articles, blogs, press releases and other written content prior to publication or printing.
• Write for websites, blogs, marketing campaigns, emails, slogans, and scripts, etc.
• Deliver quality writing pieces that appeal to our audiences, attract customers, and boost Malibu C brand awareness.
• Collaborate with Sales and Marketing team as requested to produce written content that best reflects Malibu C brand.
• Adhere to established budget for the year.
• Attend shows and events as needed for social content.
• Lead discussion of Social Media Initiatives in biweekly Sales/Marketing Meetings.
• Coordinate and plan monthly video/photo shoots, inclusive of creating mood boards and setting up the workspace, and inventory creative supplies for video/photo shoots as needed.
• Review all monthly deal sheets for errors prior to distribution.
• Participate in performance review with supervisor at year end.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• Proven ability to adapt and learn new web-based platforms quickly.
• Experience use in project management software.
• Demonstrated experience in editing within social media platforms (i.e Tik Tok) and related social media apps to support marketing efforts.
• Experience in Adobe Creative suite (Premier Pro) and Canva.
• Familiarity with various AI platforms with the ability and willingness to learn new platforms as necessary, specifically for the use of AI generated user content.
• Positive and detail oriented.
• Clear and timely communication.
• Excellent organizational and time management skills.
• Problem solving and analytical skills.
• Must be fluent in speaking, reading, and writing English.

• A college degree in Marketing, Communications, Telecommunications, New Media, or other related fields of study.
• 2-4 years of experience in marketing, social media management, and/or agency experience.

• Repetitive hand and finger movements while operating a computer keyboard and mouse.
• Prolonged periods of sitting at a desk and working on a computer.
• Ability to hear and understand verbal communication.
• Occasionally lift and carry light objects (up to 50 lbs.).
• Work is performed indoors within the office setting.