Marketing Director

The Marketing Director leads the day-to-day execution and performance of the marketing department, ensuring brand consistency, demand generation, recruitment marketing, and sales enablement across all markets. Working closely with the VP of Marketing, this role turns big-picture strategy into coordinated, high-impact campaigns across every marketing function.

Key Responsibilities:

Marketing Execution & Integration

• Lead the daily execution of marketing initiatives across all channels and markets
• Translate the marketing strategy into coordinated, measurable campaigns
• Ensure alignment and integration across digital, brand, recruitment, events, and sales marketing functions

People & Performance Management

• Lead a talented, growing marketing team across sales & events, brand & recruitment, and digital
• Set clear performance expectations, manage against KPIs, and foster a culture of accountability
• Partner closely with sales leadership to drive demand generation and sales enablement
• Ensure marketing efforts directly support revenue goals and pipeline growth
• Oversee planning and execution of events, trade shows, and industry engagements

Brand & Recruitment Marketing Oversight

• Uphold brand consistency across all markets, channels, and touchpoints
• Drive recruitment marketing strategies that attract top talent for NCW and our clients

Strategic Contribution & Growth

• Partner directly with the VP of Marketing on enterprise strategy, annual and quarterly planning, and market positioning
• Bring market insights, competitive intelligence, and performance data to the table to sharpen where and how we compete
• Identify new channels, campaigns, and growth opportunities. Then build the business case to pursue them

Data & Reporting

• Own marketing performance reporting, delivering regular dashboards and insights to the VP of Marketing and senior leadership
• Define, track, and analyze KPIs across all marketing functions
• Measure ROI and channel performance to inform budget allocation and strategy
• Build a data-driven culture within the team, ensuring decisions are backed by insights rather than assumptions

Operations & Budget Management

• Manage the marketing budget with discipline and transparency
• Optimize marketing operations, tools, and processes for efficiency and impact

What We’re Looking For…

• A proven people developer with experience coaching managers, building future leaders, and creating high-performing teams through accountability, feedback, and mentorship.
• A proven marketing leader with a track record of translating strategy into measurable business results.
• A strategic and operational leader who can balance long-term vision with flawless day-to-day execution across multiple marketing functions.
• A fast learner who thrives in a dynamic, fast-paced environment and adapts quickly to changing business needs.
• A creative, data-driven thinker who brings fresh ideas to the table and uses insights to drive smart decisions.
• Calm but confident. You bring a steady, assured presence under pressure and can navigate change with clarity and composure.
• Experienced across B2C or B2B marketing (experience in both is a plus).